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VIDEO: The Lessons of my Senate Hearing on the ‘Moral Case for Fossil Fuels’

I was overwhelmed by the number of positive comments I got from those of you on this list as well as all manner of people on social media: from comedian Larry the Cable Guy, “This is so good and full of common sense truth it needs to be tweeted again.” to Everybody Loves Raymond’s Patricia Heaton, “I just listened to your senate testimony. You rock.” to meteorologist Joe Bastardi, “Every human being on the planet should look at this. Take 5 minutes and spread this to everyone. Nails it, including the moral imperative of the matter.”

I got a lot of questions about how I manage to be calm, passionate, and fast at the same time. The fundamental answer is: I understand how to frame the issues properly—in a pro-human, big picture way. Once I frame the discussion, I am in control of the situation—even when I am in a huge position of disadvantage, such as being the person in the room with the most controversial view and the most hostility and gamesmanship from Senators who have the right to silence me. When I have framed the discussion, there’s no need to worry about rudeness from a Senator Boxer or anyone else; she can say whatever she wants but I know I have put forward a framework that makes sense and she will just come across as ignoring me and ranting.

The headline from Energy and Environment news, a leading Washington and industry publication, showed me that I accomplished my goal of setting the agenda: “Moral Case for Fossil Fuels’ sparks angry Senate debate.”

The two resources I’ve created that can most empower you to frame discussions in a pro-human, big-picture way are The Moral Case for Fossil Fuels and How to Talk to Anyone About Energy.

Here are some links from my Senate testimony last week:

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