Black Lives Matter boycotts Big Sunscreen for ‘racist discrimination’ [+Video]

TAMPA BAY, Florida – Members of the local Black Lives Matter chapter (BLM) are calling for a boycott of local businesses that sell merchandise designed for white people, such as sunscreen lotions and related skincare products. According to the organization, the sunscreen industry has a history of glamorizing white culture through advertisements that show only light-skinned people, while completely excluding the people of color.

A suntanned Rachel Dolezal former NAACP leader outed as white.

“Sunscreen commercials always portray wealthy white people lazying about on clean beaches or expensive motorboats that minorities just can’t afford,” says a statement released by Tampa Bay BLM. “When was the last time Big Sunscreen used non-white models in their advertisements? Why aren’t they ever showing an upper-class black family enjoying the good life on a sunny beach? The sunscreen industry has always been catering to white privilege; as such, it remains one of the last remaining vestiges of racism in our nation’s economy.”

Example of subliminal racism:

Angry BLM protesters picketed sunscreen aisles in several area supermarkets over the weekend, preventing shoppers from purchasing sunscreen products and claiming that anyone who patronized a sunscreen-selling retailer, even while buying unrelated food items, supported systemic racism and was guilty of oppressing racial and ethnic minorities.

Media reports of the controversy have helped to spread the sentiment to other American cities, with more and more BLM activists calling for a nation-wide boycott of bigoted skin care products that peddle subliminal racism by suggesting that white skin should stay white.

According to the BLM, this is now turning into an urgent problem on a global scale. “For years Big Sunscreen has been advertising its racist standards for whiteness throughout the world, while paying billions to avoid scrutiny of government regulating agencies. This must stop immediately, or else every sunscreen-selling store will become a fair target of legitimate looting. No justice, no peace,” the BLM statement said.

EDITORS NOTE: This political satire by Chedoh originally appeared on The Peoples Cube.

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