I’m writing this from Midland Texas, part of the now-legendary Permian Basin, a once-denigrated oilfield that became the envy of the world once it was transformed by shale energy technology.
I’m about to speak at a forum with 100+ executives here in Midland, and then tomorrow I’ll stay in the area to hold a Stakeholder Strategy Session with a local company.
Earlier this week I was at CERAWeek, the world’s leading energy conference. One of the highlights of the conference is the incredible concentration of industry thought leaders, including top executives. I took the occasion to pick the brains of many of the nation’s top energy CEOs on how they think about the industry’s communications challenges—and opportunities. I also shared my own experiences and strategies.
As I was leaving the conference our newest team member, Evan Le, asked me to do a quick video on internal and external communications strategy. I hope you enjoy it. If you’re in the industry and would like to discuss how the strategies can empower your company, email Nikki Norris and she can set up a call.
How Energy Companies Should Talk About Energy – Internally and Externally:
P.S. If you want my “I Love Fossil Fuels” tie, click here.