Today I am releasing a new whitepaper on the challenges the fossil fuel industry faces with its millennial workers.
Here’s a summary.
- Millennial workers are the future of the fossil fuel industry, and they are extremely concerned with the moral meaning of their work.
- Unfortunately for the industry, these millennials have been exposed to hundreds of hours of claims that their work is immoral because it is destroying the planet.
- While many companies are ignoring this challenge and others regard it as insurmountable, in my experience it is possible to overcome the “moral case against fossil fuels” and turn non-supporters into supporters.
- The key to turning non-supporters into supporters is to reframe moral conversations about the industry in pro-human, whole-picture terms.
- Companies that give employees a thorough pro-human, whole-picture education about their impact on human flourishing will see tremendous increases in motivation and desire to become “ambassadors” who champion the industry and its freedom.
- Companies that also give employees an education in reframing energy conversations will see a tremendous increase in the effectiveness of their ambassadors.
- Given that these forms of education are now freely available, every company should seriously consider offering them to their employees—especially to the millennial leaders of the future.
I hope you’ll read the article.
If you are interested in using my curriculum (including a freely available version of it) to empower your team, you can contact me at firstname.lastname@example.org or go to the website energyambassador.net for more information.
Discussing fossil fuels with The Disgruntled Millennial
I recently appeared on “The Disgruntled Millennial,” a podcast aimed at conservative millennials, for a really interesting, in-depth discussion of The Moral Case for Fossil Fuels. The hour-long interview covers a lot of territory and includes a number of points I haven’t made elsewhere. You can listen to it here.
COMING NEXT WEEK: My response to Al Gore’s An Inconvenient Sequel
ALSO: Whenever you’re ready, here are 3 ways I can help your organization turn non-supporters into supporters and turn supporters into champions.
1. Fill out the free Constructive Conversation Scorecard to assess where you are and where you want to be in your one-on-one communications.
Email it back to me and I’ll send you my step-by-step Constructive Conversation System that will enable you to talk to anyone about energy.
2. Hold a free Lunch-and-Learn (inside or outside the industry).
This program contains one of my favorite debates along with some “cheat sheets” to help you make the moral case for fossil fuels in your professional and personal life more easily than you thought possible. You can have access to the entire program right now. By the end of the session you and your team will:
- gain a deeper sense of meaning from their work
- be able to turn fossil fuel skeptics into fossil fuel supporters
- learn the secrets to having constructive conversations about energy instead of frustrating fights
If you have an upcoming board meeting, employee town hall, or association meeting, I have some new and updated speeches about the moral case for fossil fuels, winning hearts and minds, and communications strategy in the new political climate.