I mentioned a few weeks ago that I had spoken at Google on the moral case for fossil fuels. My talk just went up on their YouTube page! You can watch it here.
If you watch it and like it I hope you click thumbs up and make a comment. It would be really cool to get this video to ascend the ranks of the Google Author talks
Thanks again to Dan Hackney for getting me the invite.
Two Great Videos from Kansas Strong
Recently, I received the following note from Warren Martin, Executive Director of Kansas Strong, “a nonprofit organization voluntarily funded by oil and natural gas producers in Kansas” that “works to educate and inform people about the important role our industry plays in their live.”:
“As a philosophy graduate myself, I found Alex Epstein’s book The Moral Case for Fossil Fuels very compelling and informative. His book and additional resources have played a major role in my efforts with Kansas Strong to promote the Kansas oil & gas industry. Alex’s perspective, initiatives and data have been a tremendous asset in our efforts to reframe the issue and emphasize the importance oil and natural gas have on our day to day lives. We have developed videos, articles, print campaigns and keynote presentations that delve into the everyday lives of everyday people to show how vital oil and natural gas is to how they live. It is far more than the price at the pump. It enables people to maximize their lives. Whether you look at life expectancy, infant birth rates, quality of life or numerous other data points, oil and natural gas have played a major role in improving our lives and enabling, as Alex says, ‘human flourishing.’ Alex’s work has proven to be an extraordinary resource for our efforts to engage the public in creative ways to begin conversations, facilitate education and challenge misconceptions about the industry!” -Warren Martin
Kansas Strong has done an outstanding job of putting these ideas into practice in two of their recent videos.
In this video, they take the moral high ground on environmental issues, pointing out that “the issue is not a choice between the environment and the industry. Nor is it about protecting the environment from the industry. The real issue we should be discussion is how is the oil and gas industry working to create the best environment for humanity?”
One of the tactics I use to get people to appreciate the vital importance of fossil fuels is I take them on an “oil walk,” where I go step-by-step through their day, pointing to all of the things in their lives made from petroleum. This video does a great job of visualizing the omnipresence of oil products, ending with the tagline “Petroleum. It’s Part of Everything We Do.”
I hope you watch both videos. This is the sort of impactful content that’s possible when you learn how to reframe the debate in pro-human, whole-picture terms. I’m excited to see much more of this kind of messaging from the industry in the future.
ALSO: Whenever you’re ready,here are 3 ways I can help your organization turn non-supporters into supporters and turn supporters into champions.
1. Hire me to speak at your next event.
If you have an upcoming board meeting, employee town hall, or association meeting, I have some new and updated speeches about the moral case for fossil fuels, winning hearts and minds, and communications strategy in the new political climate.
If you’d like to consider me for your event, just reply to this message and put “Event” in the subject line.
2. Hold a free Lunch-and-Learn (inside or outside the industry).
This program contains one of my favorite debates along with some “cheat sheets” to help you make the moral case for fossil fuels in your professional and personal life more easily than you thought possible. You can have access to the entire program right now. By the end of the session you and your team will:
- gain a deeper sense of meaning from their work
- be able to turn fossil fuel skeptics into fossil fuel supporters
- learn the secrets to having constructive conversations about energy instead of frustrating fights
3. Fill out the free Constructive Conversation Scorecard to assess where you are and where you want to be in your one-on-one communications.
Email it back to me and I’ll send you my step-by-step Constructive Conversation System that will enable you to talk to anyone about energy.