Burger King is aggressively taking the lead in the LGBT market place with its new “Proud Whopper.”
The NTEB News Desk reports, “The new offering from fast food giant Burger King is called The Proud Whopper, and it comes in a rainbow colored wrapper with the tagline ‘We Are All The Same Inside’ when you open it up. USA Today reports that the move also demonstrates BK’s desire to stay connected to its base of Millennial customers. Gay rights is an issue that reverberates strongly with many Millennials both inside and outside the U.S. Burger King also was a sponsor of San Francisco’s gay pride parade. [Fernando] Machado [senior vice president of global brand management at Burger King] says that’s the first time Burger King has sponsored a gay pride parade in the U.S., though it may have sponsored some outside the country.”
We have requested comments about the “Proud Whopper” from President Obama, Elton John, Pope Francis and the Presbyterian Church. Pope Francis responded with “who am I to judge.” The White House issued a statement that the first the President heard about this was on the Drudge Report.
We have already received comments from LGBT activists that Burger King needs to re-brand itself as “Burger Queen.”
Wendy’s is ramping up their 1984 “Where’s the Beef?” TV campaign to counter Burger King’s millennial move. Wendy’s is looking for a non-Millennial to star in their new TV ads, which featured character actress Clara Peller. Elderly cross dressers need not apply, sorry Robin Williams (a.k.a. Mrs. Doubtfire)!
It is rumored that McDonald’s is considering renaming its “Happy Meal” the McDonald’s “Gay Meal”. The children’s Gay Meal comes with a free Elton John “action figure” for little boys and either a Ellen DeGeneres or Rosie O’Donnell action figure for little girls. We asked McDonald’s why only one action figure choice for little boys, they have not returned our phone call as of the publishing of this column. McDonald’s may also re-brand the Super-sized Big Mac as the “LGBigT Meal.” Ronald McDonald will now become Ronna McDonald. Ronald is protesting his unexpected firing by suing under the Equal Opportunity Employment Act. Eric Holder is expected to weigh in the case — on the side of Ronna, a transgender.
The Proud Whopper label seems a bit obtuse, as does the tagline “We Are All The Same Inside”. The Proud Whopper begs for a new name and tagline. So, we are asking our readers to help us with a new name and tagline for Burger King’s Proud Whopper.
We ask that submissions be added to the comments section of this column. Please no profanity or bullying.
We have already gotten several suggestions: The S&G Burger (Sodom and Gomorrah Burger), the S&M Burger and from our readers in the United Kingdom, the Bugger Burger. A new tagline is suggested: Have it YOUR Way!
The winning name and tagline will be sent to Fernando Machado, senior Vice-President of Global Brand Management at Burger King, for consideration. Machado is based in Miami, FL. According to his Linked In profile, “He is most proud of the work he did for Pond’s, Vaseline and Dove.” Vaseline? Really? It doesn’t get any better than this.
The winner of the contest for the best name and tagline will ALSO receive one free meal at the Chick-Fil-A of their choice.