The Moral Case for High-impact Industries

Yesterday, I got the opportunity to speak at the annual conference of The Association of Union Constructors. I was particularly excited to speak at this conference because the attendees’ unions represented a combined 3 million employees from groups such as iron workers, boilermakers, electricians, etc.

RELATED VIDEO: The moral case for fossil fuels:

One hour before the speech, everyone has a book waiting for them.

The moral case for fossil fuels is crucial to these industries for two reasons.

First, they rely on cheap, plentiful, reliable energy from fossil fuels–and when that energy is restricted their industries suffer terribly.

Second, because they mostly work in high-impact industries–industries that create value by visibly transforming our environment–they especially benefit from reframing the debates over their industries in pro-human terms.

I got to meet many bright, thoughtful, passionate people at the book signing after my speech.

I already have several plans to talk to attendees about educating their many members.

Thanks so much to TAUC for inviting me.

ALSO: Whenever you’re ready, here are 3 ways I can help your organization turn non-supporters into supporters and turn supporters into champions.

1. Fill out the free Constructive Conversation Scorecard to assess where you are and where you want to be in your one-on-one communications.

Email it back to me and I’ll send you my step-by-step Constructive Conversation System that will enable you to talk to anyone about energy.

2. Hold a free Lunch-and-Learn (inside or outside the industry).

This program contains one of my favorite debates along with some “cheat sheets” to help you make the moral case for fossil fuels in your professional and personal life more easily than you thought possible. You can have access to the entire program right now. By the end of the session you and your team will:

• gain a deeper sense of meaning from their work
• be able to turn fossil fuel skeptics into fossil fuel supporters
• learn the secrets to having constructive conversations about energy instead of frustrating fights

Click here to sign up for the free program.

3. Hire me to speak at your next event.

If you have an upcoming board meeting, employee town hall, or association meeting, I have some new and updated speeches about the moral case for fossil fuels, winning hearts and minds, and communications strategy in the new political climate. If you’d like to consider me for your event, just reply to this message and put “Event” in the subject line.

Click here for a PDF copy of the Moral Case for Fossil Fuels.

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