By the end of 2019, two of America’s leading banks are expected to create a new mega-bank: Truist, a merger of BB&T (2.1 – Leaning Liberal) and SunTrust (2.3 – Leaning Liberal). The new company will serve 10 million Americans and be worth $66 billion, making it the nation’s sixth-largest bank.
Truist is meant to convey “trust” and “true.” As the merger comes closer to reality, 2ndVote is urging you to make sure the new company can be trusted to be true to American values. Currently, SunTrust ranks a 2.3 (lean liberal) on the 2ndVote scale, and BB&T ranks a 2.1 (lean liberal).
Neither of these rankings is impressive – but there is great potential for Truist to be a bank instead of a funder of the left-wing agenda. SunTrust donates to many groups who support liberty, such as The Heritage Foundation and the Cato Institute. Other donations are to groups which advocate for left-wing policies but have legitimate missions – such as Susan G. Komen and United Way.
Alas, SunTrust did recently pull the financial rug out from under two companies which partner with the federal government to house immigrants. That’s a policy which must not carry forward to Truist.
BB&T doesn’t engage in much corporate activism at all. Their greatest challenge is the total acquiescing to the LGBT agenda – BB&T ranks a 100 percent on the Human Rights Campaign’s Corporate Equality Index. This means that while they don’t push LGBT priorities in their external donations, their corporate structure is set up to make LGBT activists happy.
2ndVote Americans can engage with the future Truist in several key ways to urge the new bank to serve all Americans instead of using your money to serve the liberal agenda.
First, contact BB&T CEO Kelly King and SunTrust CEO Bill Rogers. They will serve in top leadership roles at Truist for the next several years – they must know how their Middle America customers feel and what you believe.
Second, spread the word on social media and among your friends and family. Let everyone know that these companies lean left, but that with the right pressure they may get back on the path of serving customers instead of spending hard-earned money on political advocacy. It’ll take everyone working together, but it can be done if all 2ndVote Americans are working arm-in-arm.
Third, let the future Truist know that you need to see progress or you’ll have to take your business elsewhere. No bank is truly neutral on the 2ndVote scale, but Central Pacific Financial is close – a 2.9. Its main issue is that it donates to the gun control-supporting YWCA. However, they balance that support with donations made to Catholic Charities and The Salvation Army.
Again, the name “Truist” is meant to convey trust and true. You can help make that a reality instead of simply a slogan.
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