Biden’s Digital Strategy: An Army of (TikTok) Influencers

At a time when Congress is trying to pass legislation to ban China’s TikTok, the Biden Administration uses TikTok influencers to increase President Biden’s popularity with Gen Z voters. Why would President Biden support legislation to protect America against TikTok, when he now uses the platform to improve his chances for re-election? And what is the RNC doing to respond? Probably nothing.

Biden’s digital strategy: an army of (TikTok) influencers

By Axios, April 10, 2023

President Biden’s not-yet-official bid for re-election will lean on hundreds of social media “influencers” who will tout Biden’s record — and soon may have their own briefing room at the White House, Axios has learned.

Why it matters: The move aims to boost Biden’s standing among young voters who are crucial to Democrats’ success in elections — and to potentially counter former President Trump’s massive social media following, if he’s the GOP nominee in 2024.

If you’re wondering who the social media influencers Joe Biden will be employing to help him win in 2024 are, these are two of them. pic.twitter.com/AQ18q4rfoN

— Greg Price (@greg_price11) April 10, 2023

Biden’s digital strategy team will connect with influencers across the nation to target those who may not follow the White House or Democratic Party on social media — or who have tuned out mainstream media altogether. Four Biden digital staffers are focused on influencers and independent content creators. The staffers officially work for the White House, not Biden’s campaign — but reaching young and suburban voters is clearly a priority. Young voters (ages 18-29) preferred Biden over Trump by a 26-point margin in 2020, and Democrats over Republicans by 28 points in the 2022 midterms. A measure of the importance Team Biden is placing on its digital strategy: Rob Flaherty, who leads the effort, has been named assistant to the president — the same rank as the White House communications director and press secretary.

Read more.

AUTHOR

Geller Report Staff

RELATED TWEETS:

Let’s be clear about what’s happening here.

The Biden admin is giving press credentials to influencers on TikTok — Beijing’s Trojan Horse app — to boost Biden’s re-elect campaign.

And we’re supposed to believe Biden would ban TikTok if given the chance? https://t.co/ZYdy3cAzPx

— Michael Sobolik (@michaelsobolik) April 10, 2023

Biden Admin Recruits Influencers for Possible White House Briefing Room – Real News Now https://t.co/WJTHN8j5ly

— Donald Trump Jr. (@DonaldJTrumpJr) April 10, 2023

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