Bud Light Sales Plummet For Fifth Straight Week Since Promoting Trans Influencer
I like it. Punish those who are destroying the country.
Earlier this month, Bud Light announced it be partnering with transgender TikTok-er Dylan Mulvaney. Bud Light and its parent company Anheuser-Busch ‘celebrated’ Mulvaney’s “365 Days of Girlhood,” with Mulvaney custom-made cans featuring the influencer’s face. Mulvaney said the cans were her “most prized possession” on Instagram with a post featuring “#budlightpartner.”
Bud Light sales continue to plunge with 24% drop in latest week since Dylan Mulvaney disaster
Bud Light suffered its fifth straight week of worsening sales drops since the Dylan Mulvaney controversy began — stoking doubts about whether the mega-brand can recover as the crucial summer beer-drinking season begins.
Nationwide retail sales of Bud Light sales dropped 23.6% versus a year ago during the week ended May 6 — slightly worse than the 23.3% decline for the week ended April 29, according to data from Bump Williams Consulting and NielsenIQ data.
Sales of other Anheuser-Busch brands also continued to drop, albeit at a slower rate than the week before. Those included Budweiser, down 9.7% versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus 4.3%; and Natural Light, down 2.5% versus 5.2% the previous week.
“This seems to be where the brand’s weekly declines have started to settle, falling in that -20% range over the past few weeks,” said Bump Williams, chief executive of the consultancy, said of Bud Light. “I wonder if this going to be
AUTHOR
Pamela Geller
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RELATED TWEET:
The Bud Light marketing team must still be all women if they think a coupon will get a man’s attention pic.twitter.com/ZsQiy2vung
— Ashley St. Clair (@stclairashley) May 14, 2023
EDITORS NOTE: This Geller Report is republished with permission. ©All rights reserved.
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