Death spiral. The voiceless, the silent majority, have spoken.
Bud Light’s marketing team has unveiled a new effort to bolster sales in the midst of ongoing boycott by essentially giving away a 15-pack of beer for free for Memorial Day.
Until May 31, consumers can get up to a $15 rebate on the purchase of Bud Light, Budweiser, Budweiser Select, and Budweiser Select 55 in a 15-pack or larger. The rebate comes in the form of a digital prepaid credit card that will be equivalent to up to $15.
It comes as Bud Light sales have dropped for another consecutive week since a transgender influencer shared a post of a custom Bud Light can that was sent to celebrate “365 Days of Girlhood” in early April. The influencer and activist, a biological male, also posted “#BudLightPartner” in one of the social media posts that included the can.
Sales of the light beer were down 24.6 percent for the week that ended May 13 compared to a year ago, worse than the 23.6 percent drop the brand suffered a week prior, according to data released by Bump Williams Consulting and Nielson IQ research. Rival light beers made by Miller and Coors have seen sales increases during the same timeframe, the data has shown.
By Virginia Kruta • • DailyWire.com
Anheuser-Busch is offering to buy unsold cases of Bud Light back from retailers as sales continue to crater in the aftermath of a brief but disastrous partnership with trans-identifying influencer Dylan Mulvaney.
The offer, reported by The Wall Street Journal, comes as boycotts continue to dog the brand in the wake of the controversial deal. Mulvaney raved in a TikTok video about a gift from Bud Light — a can featuring the trans-influencer’s face — and the partnership, which reportedly consisted of just the one can, sparked a boycott that caused sales of the beverage to plummet nearly overnight.
By mid-May, Bud Light sales were down 28% in comparison with 2022 sales numbers for the same time period — according to a Bump Williams analysis of Nielsen data — and several high-profile celebrities had thrown their weight behind a total boycott of the brand.
Musician Kid Rock shared a video of himself firing a gun at several cases of Bud Light, saying, “Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible. F*** Bud Light. And f*** Anheuser-Busch. Have a terrific day.”
Nashville bar owner and country music star John Rich revealed that customers had simply stopped buying Bud Light when they came into his establishment.
“I think the customers decide,” Rich said. “Customers are king. Our number one selling beer up until a few days ago was, guess what? Bud Light. That was the number one beer. We’ve got cases and cases and cases of it sitting back there.”Read more.
The North Face has now jumped on the LGBTQ 🏳️⚧️ 🏳️🌈 bandwagon!
Ffs! 🤦🏼♀️ Bye! ✌️ pic.twitter.com/iibOBWQJ00
— Emily (@Emme0703) May 24, 2023
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