Target Shares Plummet Following Trans Push To Children, Posts $9 Billion Loss
UPDATE: PROOF! Target Is LYING To You | I Just Checked… This Is SHOCKING —Benny Johnson
The mamas ain’t havin’ it. The men pushed back at Bud Light. Now it’s our turn.
Disney, Bid, Noe, Target. Keep it up.
Target Shares Fall Following ‘Pride’ Push
Customers have started reacting strongly to corporate ideological pandering
By Naveen Athrappully, The Epoch Times, May 25, 2023Updated: May 25, 2023
Shares of Target have recently declined after the company launched LGBTQ products, including items aimed at children, triggering a backlash from Americans against the retailer’s transgender push.
Target rolled out its Pride collection at the beginning of the month, offering over 2,000 products, including clothing, books, home furnishings, and calendars, among others. Some of the items were targeted at children. For example, books for kids aged 2–8 had titles like “Pride 1,2,3,” “Bye Bye, Binary,” and “I’m Not a Girl.” Target also suggested “The Pronoun Book” to kids aged 0–3. In home décor, Target offered mugs labeled “Gender Fluid.” It also offered transgender swimsuits for adults with a “tuck-friendly” feature.
The company’s actions attracted a lot of negative reactions online, with the hashtag “BoycottTarget” trending across social media.
Amid the backlash, Target’s shares have declined by 11 percent as of 11:00 a.m. EST on May 25. Between May 1 and May 24, the company’s market capitalization fell from $72.52 billion to $66.05 billion, a decline of $6.47 billion.
In a May 24 press release, the company announced removing some of the controversial items. “Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work.
“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”
Liz Wheeler, who hosts “The Liz Wheeler Show” video podcast, called out Target for not apologizing for promoting “pride” agenda.
“Target executives are freaking out & moving ‘pride’ displays to the back of the store. But DO NOT CAVE. They’re not apologizing. They’re blaming YOU, claiming conservatives who oppose a Satanist designing queer merchandise for kids are a ‘threat,’” she said in a May 24 tweet.
Some of the items in Target’s Pride collection were designed by UK-based designer Abprallen, who identifies as a transgender gay man and is a proclaimed Satanist.
There were two items from Abprallen in the Pride collection. However, the products are now not available in Target’s online store following the backlash, according to Breitbart.
An outspoken Satanist, Abprallen is known for pushing messages like “Satan respects pronouns” on apparel and “burn down the cis-tem.”
Sen. Tom Cotton (R-Ark.) slammed Target for its ties with a Satanist. “Even by the standards of woke corporations, @Target’s partnership with a Satanist to push the trans agenda on children is remarkable. The next time @Target comes begging for help, Republicans should respond, ‘best of luck,’” he said in a May 23 tweet.
The Democrat governor of California, Gavin Newsom, hit out at Target for pulling out items from the Pride collection, calling the move “selling out the LGBTQ+ community to extremists.”
RELATED VIDEO: Target under scrutiny over LGBTQ Pride merch
If Billion Dollar Brands Want to Commit Suicide, Let’s Help Them! Move Over Disney and Bud Light. Here’s the New #1 Target. It’s time to teach woke corporate America a lesson they’ll never forget. Who's Boycotting Target?https://t.co/CpUUXeCYVG
— ♥Heaven Scent♥ (@HeavenScent88) May 27, 2023
So Target in the US is selling childrens swinsuits with "light binding effect" and "tuck friendly construction".#Target is making profit from damaging children's bodies.#BoycottTarget
Eyes peeled in the UK for similar items. pic.twitter.com/qZxlb5AUKt
— Mumma Blue 🦏 🍳🍳 (@mummabeeblu) May 22, 2023
Oh Hell No @Target. We’re going to Bud Light you. #BoycottTarget@MattWalshShow “What @Target is doing is far worse than anything Bud Light did. They are selling chest binders & "tuck-friendly" bathing suits for children”
— Katherine Trotter🇺🇸 (@KatATrotter) May 17, 2023
Target has posted a $9 billion loss in market cap in just a week after they faced backlash for their “Pride” gear which included tuck friendly swimsuits and other gender related products.
Just like Budweiser, they’re learning quickly that parents and normal… pic.twitter.com/WtRKlnFWQE
— 🇺🇸Travis🇺🇸 (@Travis_in_Flint) May 25, 2023
EDITORS NOTE: This Geller Report is republished with permission. ©All rights reserved.
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