Could People Starved for Hope Be Causing the Increase in Bible Sales?

There’s been a rise in two prominent areas: secularism and Bible sales. While seemingly at odds, is it possible the two go hand-in-hand?

The Wall Street Journal wrote that “Bible sales are up 22% in the U.S. through the end of October, compared with the same period last year.” According to the outlet, there are several potential factors for why this is the case. Jeff Crosby, president of the Evangelical Christian Publishers Association, believes “people are experiencing anxiety … related to artificial intelligence [and] election cycles.” All of which “feeds a desire for assurance that we’re going to be okay.” Maybe Crosby is right. People want to know they’re going to be okay, and so they’re turning to the Bible.

Others have speculated that the rise in Bible sales can be attributed to influencers on social media. Cely Vazquez, whom WSJ described as an artist and influencer, has used her platform to share that she “recently bought her first Bible.” Likewise, the outlet highlighted Amber Cimiotti, another social media figure who thinks podcasters and TikTokers play a major role in the growing number of people buying Bibles.

WSJ also noted how several publishing houses found the customers largely responsible for the surge in Bible sales were members of Gen Z, college students, and younger people alike. And it’s not just religious publishers seeing the Bibles fly off the shelves, but mainstream retailers too — including Amazon. Observers are puzzling over what’s causing it in light of recent surveys that have found that at least 28% of American adults claim to be religiously unaffiliated. That doesn’t exactly scream an increased demand for religious material.

Ultimately, it’s more than likely that all of these factors laid out by WSJ played a part in the increase of people buying Bibles. Rev. Blaine Crawford of Irvington Presbyterian Church told WSJ that he has seen a recent increase in Scripture study groups. He remarked that God’s word is a “grand epic story of the great questions of life. What do we do with grief or anger, what are we here for, where is the world going? The Bible provides a counterpart in a conversation about what we’re doing at this time.”

As people made in the image of God, we were never meant to be away from Him. The reigning theme in the book of Ecclesiastes is not that life has no meaning, but that apart from Christ, the source from which our purpose derives, there is no meaning. As The Post Millennial wrote, “Experts and industry insiders attribute the growth in Bible sales to societal anxieties and a search for hope.” But I don’t think the experts are the only ones who could have figured this out. Rather, Christians should understand this to be the case better than almost anyone. After all, Christians are to be the people who understand their sin and need of a Savior. We ought to be at the frontlines of an anxious culture offering them the hope of the gospel.

Family Research Council President Tony Perkins put it this way: “Obtaining a Bible is the first step; the second step is to read it and then understand it. As Philip helped the Ethiopian leader understand the Word, pray that those who are turning to the truth for hope will have others who can help them understand the Good News contained within the pages of the Bible.” Guest host Jody Hice also commented on the news that the Bible is in higher demand on Monday’s episode of “Washington Watch.” Simply put, he stated, it’s “tremendous news!”

Pastor Jay Johnson, FRC’s National Prayer Director, agreed. As he emphasized, “I certainly rejoice at that news, and [I’m] just grateful that … there’s a demand” for the word of God. “There [are]people all over looking for hope, and people are guiding them to God’s word.” But according to Johnson, “it’s not just to know the Bible [and] not just to read the Bible, but to know God. And I think that’s the beauty of God’s word.” He also referenced FRC’s Bible reading plan, Stand on the Word, noting that it’s “a great resource for people to engage in reading God’s word.”

Both agreed that it’s important to read and study the Bible, but beyond Scripture, Johnson urged that “it’s also very vital to find a church that is teaching and preaching the word of God.” It’s important “to get engaged with a local church where they can study with others.” Especially because, as Hice and Johnson agreed, it can be difficult to stay focused when reading the Bible. It can be hard to get started, particularly for people who are new to picking up God’s word like the 22% or so this year. “I just want to encourage people,” Johnson said, “to start out by praying and asking for divine guidance.”

On behalf of everyone here at FRC, we believe in the life-giving, soul-saving power of God’s word. It’s the reason we start every morning as an organization in prayer and Bible study. And so, whether you’re new to reading the Bible or have been reading it nearly your whole life, now is the time to open it up and study it, know it, and ask the Holy Spirit to write it on your heart. And as we read of the 22% increase of people who are cracking open the pages of Scripture, let us pray that God opens their eyes, ears, and hearts to the glorious truth of the gospel.

It’s no wonder this fallen world is full of broken people looking for hope, answers, and truth. And this hope, these answers, and the truth we all crave is found in the Bible. The riches are there, free of charge. All you have to do is read and, by God’s grace, believe.

AUTHOR

Sarah Holliday

Sarah Holliday is a reporter at The Washington Stand.

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