Tag Archive for: anheuser busch

Target Retreats from LGBT Merch after Year-Long Profit Bloodbath

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This year’s Pride Month is shaping up to be a much more humble affair at Target. In an extremely gratifying twist, the company that bragged their transgender line is “great for our brand” has changed its mind after a year-long stock market bruising. It’s the latest evidence that the wildfire of consumer activism is not only spreading but forcing the kind of change most people never thought possible.

If you asked conservatives two years ago, stopping the woke at major brands would’ve been a victory. But reversing the woke? That’s a tectonic shift in the power structure of Big Business. For once, CEOs — who for years have thrown their radical agenda in the face of shoppers — are feeling enough pain in their profit margins to stop and ask if appeasing the far-Left is worth it.

Target’s CEO Brian Cornell, who flaunted the stores’ chest binders and tucking swimming suits for kids as “progress,” finally counted the cost of his social extremism late last summer. By the end of a dismal August, he didn’t apologize, but he did admit that it was time for some soul searching. As his first and second quarter earnings tanked, he hinted at changes ahead. “As we navigate an ever-changing operating and social environment, we’re applying what we’ve learned to ensure we’re staying close to our guests and their expectations of Target.”

What Cornell learned, Americans will be pleased to know, is that trans activism is the fastest road to financial insolvency. After thumbing his nose at Christmas shoppers with shelves full of LGBT pandering, the full weight of consumer outrage started to sink in. Like his counterparts at Anheuser-Busch, Nike, Disney, Planet Fitness, RipCurl, and Doritos, he sent shoppers running for the exits.

But the activism has obviously gotten to an unsustainable point for his business, forcing Target to announce what would have been unthinkable a year and a half ago: a significant reduction in Pride products. On its website Thursday, the company wanted people to know that this summer’s LGBT merchandise will not only be limited but designed with adults — not children — in mind.

“We’re offering a collection of products including adult apparel and home and food and beverage items, curated based on consumer feedback,” the notice read. “The collection will be available on Target.com and in select stores, based on historical sales performance.” Of the company’s 2,000 stores nationwide, only some will carry the items that landed them in hot water last year.

Naturally, the company’s course-correction didn’t thrill the corporate hostage-takers in the LGBT movement, who immediately blasted Target’s decision to put profitability first. Kelley Robinson, president of the extreme Human Rights Campaign, said Cornell’s move was a disappointing betrayal of their progressive values. “Pride merchandise means something,” she insisted. “LGBTQ+ people are in every zip code in this country, and we aren’t going anywhere.”

The company’s PR team rushed to reassure Robinson and other activists, saying in a statement, “Target is committed to supporting the LGBTQIA+ community during Pride Month and year-round,” headquarters wrote. “Most importantly, we want to create a welcoming and supportive environment for our LGBTQIA+ team members, which reflects our culture of care for the over 400,000 people who work at Target.”

So while Americans can (and should) celebrate the difference they’re making with their money, the work isn’t over. This muted approach to Pride is still an effort to play both sides. As Family Research Council President Tony Perkins told The Washington Stand, “CEO Brian Cornell is discovering that customers do ‘expect more’ now that many consumers are spending less at Target because of its LGBTQ fixation. By avoiding Target, consumers are getting the woke corporation’s attention, but not necessarily their behavior. They should continue spending elsewhere until their behavior meets consumers’ expectations.”

FRC’s Meg Kilgannon also chimed in, pointing out that Pride Month’s celebration of “unnatural lifestyles, proclivities, and identities has become more and more obnoxious over time.” The idea that Target is “setting a limit on Pride merchandising and marketing is remarkable for a corporate America too willing to bend the knee to HRC’s fake business scores,” she agreed. “As American shoppers endure rising prices and lower wages, retail stores suffer — not only from Bidenomics — but their own ridiculous investments in social justice and culture war issues that have nothing to do with profits and everything to do with virtue signaling to shape public opinion.”

“I haven’t shopped in Target recently and don’t plan to,” Kilgannon said. “But it is nice to think that the June rainbow radicals might be dialing things back. If people stop shopping in June, or at least stop spending money in stores and with businesses with rainbow logos and beyond, more retailers will get the message.”

Others, like expert Stephen Soukup, author of “The Dictatorship of Woke Capital,” urge people not to be duped by Target’s “half-measures.” “They seem unlikely to make anyone happy,” he told TWS, “while almost certainly frustrating observers and activists on all sides of the issue. Target says, for example, that it is carefully assessing which stores will have LGBTQ merchandise this year,” he pointed out. “That’s irrelevant in the digital age. Wherever the displays are, they will be videoed and uploaded to social media, causing every bit of outrage and frustration they have caused in previous years,” Soukup said.

“Likewise,” he explained, “it’s important to remember that Target took a hit on its Human Rights Campaign Corporate Equality Index score last year, simply because it responded to customer anger at its displays. The company will almost certainly get nicked again this year for supposedly capitulating to anti-LGBTQ sentiment by limiting its Pride Month offerings.” Ultimately, Soukup predicted, “Both outcomes are likely to aggravate Target’s shareholders. It took several months last year for the company’s stock price to recover from its Pride Month-induced freefall, and a repeat of that disaster may well cause larger and more activist investors to question management’s competence and foresight.”

Regardless, there’s no denying that Americans are moving the needle on corporate extremism. As Perkins said on Mike Johnson’s (R-La.) “Truth Be Told” podcast before he was elected speaker, “This is not a gray area” for most people. Even non-believers understand the difference between males and females. “And I actually think this is why we’re seeing such significant pushback across the nation…” When Americans are silent, he warned, “we are playing right along with the deception that is destroying the lives of many young people.”

At the end of the day, he acknowledged, “What we have is not our own. … God has entrusted you with the resources to buy food, clothing, the necessities of life. Do you think He would really want you sending that to an entity that uses the profits … [to attack] the biblical truth that he expects us to live by? So it really comes down to a stewardship issue. It’s not about boycotting. [It’s about using money] in a way that would honor God. … And I’ll have to be very, very clear. I do not think being caught in a Target store is honoring God.”

AUTHOR

Suzanne Bowdey

Suzanne Bowdey serves as editorial director and senior writer at The Washington Stand.

RELATED ARTICLE: Feminism, Transgenderism, and the Disappearance of Male Spaces

EDITORS NOTE: This Washington Stand column is republished with permission. All rights reserved. ©2024 Family Research Council.

The Washington Stand is Family Research Council’s outlet for news and commentary from a biblical worldview. The Washington Stand is based in Washington, D.C. and is published by FRC, whose mission is to advance faith, family, and freedom in public policy and the culture from a biblical worldview. We invite you to stand with us by partnering with FRC.

‘Huge Mistake’: Anheuser-Busch and Other Brands Continue to Face Worldwide Boycott

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The year 2023 has been full of breaking news stories and madcap headlines. So far, it has entailed a bank collapse, four indictments of a former president, an AI revolution, investigations into the weaponization of the federal government, Hunter Biden’s controversial business dealings, and the list goes on.

In the midst of the political frenzy, one story continues to take the front page as more details are uncovered: the national boycott of several woke companies. The most recent development in this saga includes influential heirs and publications pointing out how far these companies have drifted from the values established by their founders.

Anheuser-Busch was the first to face a national boycott after Bud Light partnered with trans-identifying activist Dylan Mulvaney, ultimately costing the beer company $395 million in North America alone. Soon after, Target, Levi Strauss, Starbucks, and Sports Illustrated “decided to follow transgender advocacy straight to financial insolvency.” Although one would say that the ultimate goal of these retailers is to provide goods and services in exchange for currency, some experts argue that their priorities have shifted.

“Nothing big changes quickly. Corporations started caring more about virtue signaling than serving customers when they started to be led by people who cared more about virtue signaling than serving customers,” Joseph Backholm, senior fellow for Biblical Worldview, told The Washington Stand. “It’s just a fixation with feelings caused by a lack of adult leadership.”

With the collapse of Anheuser-Busch still in full swing, Billy Busch — the great-grandson of Adolphus Busch — weighed in on what he thinks his ancestors would have to say about the direction the company has taken.

“I think my family, my ancestors, would have rolled over in their graves,” he said. “They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.”

In an interview with Sean Hannity, Busch noted that his family “wouldn’t have ever gotten as political as this.” He said that his family lived by the motto “making friends is our business,” which entailed bringing people together, making for a fun drinking experience. He later added, “people that drink Bud Light — that drink beer — really don’t relate to that kind of advertising,” calling the Dylan Mulvaney partnership “a huge mistake.”

As Anheuser-Busch sales continue to plummet over their LGBT advocacy, another massive corporation has walked away from their foundational values, also resulting in a financial crash.

Disney was next to be pummeled by the boycott wave, eventually resulting in the entertainment behemoth taking a monetary beating earlier this year. Not only did two of their recent films, “Lightyear” and “Strange World,” cost them $258 million, but Disney’s “crowds are getting smaller” this summer. Management’s ongoing feud with Florida Governor Ron DeSantis (R) has also proven unsuccessful, as they recently announced the cancellation of their $1 billion construction complex in Florida. Some are attributing their recent downfall to their woke, political agenda, which contradicts the founder’s values.

“Roy and Walt Disney would be shocked to see how Disney’s values have changed, which I believe is the foundation of Disney’s downward spiral in the last few years,” Melissa Henson wrote in an opinion piece published by The Washington Times. “Disney’s shift over the past few years — from broken promises about keeping R-rated content off Disney+ to content that sexualizes children — may have a lot to do with the company’s dismal performance these last several months.”

While speculations have been made as to why so many corporations have been abandoned this year, Backholm addressed the morality of boycotting from a Christian perspective.

“When it comes to boycotting, I think Christians are prohibited from encouraging evil. It’s hard to know where that line is because we live in a sin-filled world, and you can’t ever escape connections to it. But if we become convinced that one action is likely to lead to evil, we can’t take that action.” Ultimately, Backholm concluded, “We should all have a line that we are unwilling to cross.”

AUTHOR

Abigail Olsson

EDITORS NOTE: This Washington Stand column is republished with permission. All rights reserved. ©2023 Family Research Council.

The Washington Stand is Family Research Council’s outlet for news and commentary from a biblical worldview. The Washington Stand is based in Washington, D.C. and is published by FRC, whose mission is to advance faith, family, and freedom in public policy and the culture from a biblical worldview. We invite you to stand with us by partnering with FRC.

From #1 to Dirt: Bud Light Drops Out of Top 10 in Popularity

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I love it. Punish those who are destroying the country. America’s companies have lost their way. Make your products. Sell your products. And STFU.

Bud Light falls outside top 10 favorite beers in the US following $20B Dylan Mulvaney marketing disaster, new survey finds

By JOE HUTCHISON FOR DAILYMAIL.COM
Bud Light is no longer ranked amongst the top 10 in the US after the Dylan Mulvaney marketing disaster, a survey has found.

In a new YouGov poll, which asked 1,468 people, the public approval of the beer slumped so much it fell out of the top ten.

While the proportion of Americans who ‘liked’ Bud Light hadn’t changed, the popularity of other rival beers surged, pushing it into 15th place.

The latest slump in popularity comes after a disaster move by brewer Anheuser-Busch in April that saw them pair with transgender influencer Dylan Mulvaney.

Since then, Anheuser-Busch has tanked more than $27billion in market value and two of its top executives took a ‘leave of absence.’

For its survey, YouGov polled a nationally representative sample of 1,468 Americans during the second quarter of 2023, which runs from April to the end of June.

They found that Guinness, Corona and Heineken were the three most liked beers of 2023, with approval from 58 percent, 53 percent and 51 percent of Americans, respectively.

In the second quarter of 2022, 42 percent of Americans ‘liked’ Bud Light, according to YouGov, putting it on a par with Corona Extra, Dos Equis and Coors Light.

The Bud Light figure remained the same during the second quarter of 2023, but as other beers saw their approval rise, its relative approval fell into a tie with Pabst Blue Ribbon, Miller Genuine Draft and Miller Light.

Read more.

BUD LIGHT’S POPULARITY PLUMMETS, NO LONGER A TOP 10 BEER

By

Bud Light is no longer a top 10 favorite of beer drinkers in America.

A new YouGov survey shows Bud Light is now tied as the 14th-most popular beer in the country, according to Newsweek. It had previously been tied as the ninth-most popular beer in 2022.

The drop is due to the company going woke and teaming up with Dylan Mulvaney for a March Madness promo.

Not only are sales down, but the brand’s popularity is taking a huge hit. That shouldn’t shock anyone.

Bud Light is paying the price for going woke.

Bud Light has been getting shellacked ever since the March Madness promo with Mulvaney at the start of April.

The situation is so brutal for Bud Light that Anheuser-Busch’s stock price has seen a serious decline since the start of April

Read more.

AUTHOR

Pamela Geller

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Bud Light Maker Anheuser-Busch Contractor Shuts Down 2 Bottling Plants

Billion Dollar Losses For Companies That Went Woke Are Staggering – Bud Light, Target, Kohls, North Face

HITS BOTTOM, KEEPS DIGGING: Bud Light To Sponsor Pride Parades Despite Ongoing Boycott, Joining Children’s Hospital Which Sexually Mutilates Children

Woke Bud Light Can’t Give Their Beer Away – Literally, Now Forced to Buy It Back

Bud Light Sales Plummet For Fifth Straight Week Since Promoting Trans Influencer

EDITORS NOTE: This Geller Report is republished with permission. ©All rights reserved.

 

 

Bud Light Slammed Over New Ad Starring Travis Kelce

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Bud Light released a new commercial Sunday starring NFL superstar Travis Kelce amid declining sales, and critics aren’t holding back.

The commercial, titled, “Backyard Grunts with Travis Kelce,” shows the Kansas City Chiefs Tight End sitting down on a lawn chair and grunting in relief. Subsequent scenes cut to other men grunting as they sit down in apparent relaxation and crack open a Bud Light.

The short ad seems to be Bud Light’s latest attempt to mend fences with culturally conservative consumers amid the ongoing boycott against the brand. In April, Bud Light sent a personalized can to transgender influencer Dylan Mulvaney. The decision to partner with Mulvaney immediately ignited a boycott from conservatives and tanked the brand’s sales.

Youtube comments indicate the new commercial has not helped ease relations between Anheuser-Busch and certain consumers.

“So you went from a man pretending to be a little girl to now showing manly grunting people …to swing it the other way? You gotta lock your marketing team in a room with rabid dogs and toss the key,” opined one commenter.

“Man Bud Light is going for the death blow at this point,” one commenter wrote, according to Fox News. “This is what they think of their client base, stupid grunting cavemen.”

“Hey look! ‘Fratty’ and ‘out of touch’ is back in style at Bud Light,” another commenter said, according to the outlet.

“I don’t understand how this appeals to Bud Light’s target market, transgender youth,” another commenter chided.

“The grunting is when you accidentally picked up a bud light and realize you have to get something else…well done AB. Never forget!!!” another commenter said.

Bud Light sales fell 27.9% in the week ending on June 24, according to New York Post. The brand recently lost its position as the top selling beer to rival Modelo.

AUTHOR

COREY WALKER

Reporter.

RELATED ARTICLE: Beer Industry Insider Has Some Bad News For Bud Light As Boycott Takes Its Toll

EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.

Patriotic Reboot Doesn’t Change Bud Light’s Sobering Outlook

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It’s Public Relations 101. When you’re getting hammered by critics, distract. If you can’t change the narrative, try changing the subject. Unfortunately, that trick doesn’t always work, as the big cheeses at Anheuser-Busch are quickly learning. After the worst two weeks in the company’s 171-year history, CEO Brendan Whitworth did his best “Hey, look over here!” moment. But it, like their low-level decision to debase women and alienate core consumers, bombed.

Any other time, the iconic Clydesdales galloping across picturesque American landmarks would have been a slam dunk. Until recently, the patriotic shots of couples waving their flags or women pledging allegiance would’ve been considered “on brand” for any Budweiser ad. Now, customers see it for what it is: a non-apology apology from a company that thinks slapping the stars and stripes on a commercial will help people forget they made a mockery of women to sell beer.

Or not sell beer, as the case may be. “Steep” doesn’t begin to describe the cost of partnering with Dylan Mulvaney, Hollywood’s favorite dress-wearing son. Since plastering cans with his pitiful imitation of Audrey Hepburn, Anheuser-Busch has lost a whopping $6 billion in market capitalization — ironically turning the beer into the “out of touch” “brand in decline” that Bud’s millennial managers claimed they were avoiding.

Their refusal to read the room is forcing Whitworth to pivot, as even the GOP presidential candidates take turns making Bud Light the butt of every joke. Entrepreneur Vivek Ramaswamy seized the moment to introduce “Bud Right” koozies. “There are *two* genders,” the Strive Asset Management co-founder tweeted. “Men are men & women are women. Don’t apologize for the truth.”

Fellow 2024 hopeful and Florida Governor Ron DeSantis (R) took aim with a killer parody of Bud Light’s “Real Men of Genuis” ad series of the early 2000s. In it, he shows a series of trans-identifying athletes like Lia Thomas with a stinging voiceover: “Once mediocre in the men’s division, now cream of the crop in the women’s. You couldn’t cut it with the boys, so you pushed women off the podium. Because without you, sports would be fair. Without you, women’s sports would be for, well, women.”

And instead of walking back the deal that has country musicians shooting cases of his beer and smashing cans on stage, Whitworth released a nothing burger statement about “never intend[ing] to be a part of a discussion that divides people. We are in the business of bringing people together over a beer.” Ironically, that is something the company managed to accomplish, as a clear majority unite around the decision not to support the brand.

When Rasmussen asked Americans about the debacle this week, more than half (54%) said they supported boycotting Anheuser-Busch. Only 30% were opposed, and 16% were unsure. “…[I]t’s pretty clear they stepped in a hornets’ nest,” Rasmussen’s Mark Mitchell said.

Meanwhile, almost comically, Democrats set out to prove that a beer that shills for transgenderism is just fine with them. In what many are calling the “most cringe” photo op ever, Reps. Ted Lieu (D-Calif.), Mark Takanko (D-Calif.), Judy Chu (D-Calif.), and Adam Schiff (D-Calif.) forced a picture where all of them are enjoying conveniently posed Bud Lights. As candids go, it was a bust. “How convenient that all of the labels are facing the camera,” The Daily Caller’s Kay Smythe jabbed. It’s also “so strange that no one is talking but everyone is smiling.” And “why is there literally no one else in the photo? Oh, because it’s staged, of course!” she mocked.

Of course, Democrats have been willing sycophants of this transgender absurdity since day one. Republicans, if they’re smart, will stay on course, leaning into the outrage of the American people. This idea that the GOP and groups like the National Republican Congressional Committee should back off their attacks, when the American people are with them, is ludicrous. So what if the company is a major donor? If April’s freefall is any indication, they won’t have much money to give.

As the GOP’s conquering hero of corporate activism urged, no conservative should be lifting a finger to help Bud Light. “I mean, honestly,” DeSantis said, “that’s like them rubbing our faces in it. And… [if] these companies that do this, if they never have any response, they’re just gonna keep doing it.” This is not a one-off, he argued. “[I]t’s part of a larger thing where corporate America is trying to change our country, trying to change policy, trying to change culture. You know, I’d rather be governed by ‘We the people’ than woke companies. So I think pushback is in order across the board.”

Family Research Council’s Meg Kilgannon agreed. On “Washington Watch” Monday, she insisted that the only way corporate America will quit “marching to the beat of the leftist drum” is if “we make it hard on their bottom line. And if we don’t continue this pressure, then [that will be] difficult.”

Anheuser-Busch’s latest ad ended by saying, “This is a story that’s bigger than beer.” The same could be said here. As FRC President Tony Perkins pointed out on “Washington Watch,” “…[C]orporate America has become intoxicated with this woke agenda. … It impacts the Anheuser-Busch Corporation and all the other corporations [watching] this happening. So they have to take note. … In this case, it would be good for people to fall off the Budweiser wagon.”

AUTHOR

Suzanne Bowdey

Suzanne Bowdey serves as editorial director and senior writer at The Washington Stand.

RELATED ARTICLES:

Joe Rogan Destroys Budweiser’s ‘Dumb’ Patriotic Ad

Jean-Pierre Responds To Outrage Over Bud Light’s Partnership With Dylan Mulvaney

Disney Got ‘Woke’ and Is Now Experiencing the ‘Broke’

EDITORS NOTE: This Washington Stand column is republished with permission. All rights reserved. ©2023 Family Research Council.

The Washington Stand is Family Research Council’s outlet for news and commentary from a biblical worldview. The Washington Stand is based in Washington, D.C. and is published by FRC, whose mission is to advance faith, family, and freedom in public policy and the culture from a biblical worldview. We invite you to stand with us by partnering with FRC.

The Marketing Geniuses At Budweiser Forgot One Cardinal Rule

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‘This Bud may not be for you.’

Anheuser-Busch InBev is the largest beer maker in the world, producing six of the top 10 beer brands by volume, and enjoying sales of well over $1 billion a year.

Now, in a marketing debacle that will be studied and written about by MBA students for decades, Bud Light has cratered the company’s reputation.

Bud Light had been pure gold in the advertising industry since the 1980s, long before the Spuds McKenzie, the female bull terrier party animal mascot of the 1980s, and the hilarious “Real Men of Genius” ad campaign of the late 1990s became woven into popular culture. Bud Light brand building has been right up there with the NFL, arguably the most successful marketing organization on the planet.

But that was not good enough for Alissa Gordon Heinerscheid, the newly named vice president of Bud Light. The image of the company was just too “fratty,” she explained in a recent podcast, during which she insulted the customers that have sustained the brand for decades.

The beer’s new mascot would become a man all dolled up like a preteen girl: Dylan Mulvaney.

Heinerscheid believes she is on the cutting edge because the beer label had been in decline. On the “Make Yourself at Home” podcast she explained how she is on a mission to evolve the brand:

“So I have this super clear mandate. We need to evolve and elevate this incredibly iconic brand. And my, what I brought to that, was a belief in ‘OK, what does evolve and elevate mean?’ It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men,” Heinerscheid said.

“And representation is … at the heart of evolution. You’ve gotta see people who will reflect you in the work. And we had this hangover. I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor,” she explained.

And that, beer lovers, is how transgender activist Mulvaney came to be the new face of Bud Light. Mulvaney, a TikTok star and transgender personality who has done incredibly well in the famous-for-being-famous space, has brought his version of come-hither trans sexuality into the brand best known for a low-calorie, low-carb buzz, with notes of hops and malt.

The real marketing men and women of genius over at Budweiser forgot one thing: Don’t hate your customer.

When it launched Heinerscheid as its new VP during the Super Bowl, she explained to Forbes magazine that the 2023 Super Bowl ad, featuring people dancing as they are on a phone call hold, was the company’s new shift to showing real people, especially women.

“This campaign is meant to feel different, to be lighter and brighter, with a confidence and magnetism, and it’s really critical to depict real people and real places,” she told Forbes. “What I need to do to help this brand to evolve … this is my passion point.”

Heinerscheid told Forbes that Bud Light has been “everything to everyone, and as a result, we’ve not been (mindful) about where it shows up.”

Then she spoke to the importance of women. Her top strategic priority was to make sure that women were represented: “Female representation is a personal passion point of mine.”

By April 1, Heinerscheid decided that real people were not the market and female representation was not the priority.

Instead, a wholly manufactured TikTok personality, famous for skipping around a little girl’s bedroom like a pre-pubescent girl, is the real person that represents the brand.

Pro-tip: You’ll never be able to replace all the customers you lose at once with your new target market.

It appears Bud Light is targeting pre-teens, and Dylan Mulvaney does play-act the role of an underage girl. But that is a targeting blunder for another column.

If you’re one of the most successful brands in the history of marketing, and if you’re hating on your existing customer while you search for a better customer, maybe this Bud blunder is on you.

Real Men of Genius and Spuds McKenzie, the campaigns that built the brand, spoke to America with humor and storytelling.

Perhaps it is not just the customer that Bud Light has decided to hate. Perhaps the corporate geniuses, looking for that ESG (Environmental, Social, Governance) preferential scoring for investors, have simply decided to hate Americans because they are not woke enough or trans enough for the “evolving” brand.

Good luck with that strategy, geniuses. As for Americans, this Bud may not be for you.

AUTHOR

SUZANNE DOWNING

Suzanne Downing is publisher of Must Read Alaska.

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of the Daily Caller News Foundation.

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