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‘Huge Mistake’: Anheuser-Busch and Other Brands Continue to Face Worldwide Boycott

The year 2023 has been full of breaking news stories and madcap headlines. So far, it has entailed a bank collapse, four indictments of a former president, an AI revolution, investigations into the weaponization of the federal government, Hunter Biden’s controversial business dealings, and the list goes on.

In the midst of the political frenzy, one story continues to take the front page as more details are uncovered: the national boycott of several woke companies. The most recent development in this saga includes influential heirs and publications pointing out how far these companies have drifted from the values established by their founders.

Anheuser-Busch was the first to face a national boycott after Bud Light partnered with trans-identifying activist Dylan Mulvaney, ultimately costing the beer company $395 million in North America alone. Soon after, Target, Levi Strauss, Starbucks, and Sports Illustrated “decided to follow transgender advocacy straight to financial insolvency.” Although one would say that the ultimate goal of these retailers is to provide goods and services in exchange for currency, some experts argue that their priorities have shifted.

“Nothing big changes quickly. Corporations started caring more about virtue signaling than serving customers when they started to be led by people who cared more about virtue signaling than serving customers,” Joseph Backholm, senior fellow for Biblical Worldview, told The Washington Stand. “It’s just a fixation with feelings caused by a lack of adult leadership.”

With the collapse of Anheuser-Busch still in full swing, Billy Busch — the great-grandson of Adolphus Busch — weighed in on what he thinks his ancestors would have to say about the direction the company has taken.

“I think my family, my ancestors, would have rolled over in their graves,” he said. “They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.”

In an interview with Sean Hannity, Busch noted that his family “wouldn’t have ever gotten as political as this.” He said that his family lived by the motto “making friends is our business,” which entailed bringing people together, making for a fun drinking experience. He later added, “people that drink Bud Light — that drink beer — really don’t relate to that kind of advertising,” calling the Dylan Mulvaney partnership “a huge mistake.”

As Anheuser-Busch sales continue to plummet over their LGBT advocacy, another massive corporation has walked away from their foundational values, also resulting in a financial crash.

Disney was next to be pummeled by the boycott wave, eventually resulting in the entertainment behemoth taking a monetary beating earlier this year. Not only did two of their recent films, “Lightyear” and “Strange World,” cost them $258 million, but Disney’s “crowds are getting smaller” this summer. Management’s ongoing feud with Florida Governor Ron DeSantis (R) has also proven unsuccessful, as they recently announced the cancellation of their $1 billion construction complex in Florida. Some are attributing their recent downfall to their woke, political agenda, which contradicts the founder’s values.

“Roy and Walt Disney would be shocked to see how Disney’s values have changed, which I believe is the foundation of Disney’s downward spiral in the last few years,” Melissa Henson wrote in an opinion piece published by The Washington Times. “Disney’s shift over the past few years — from broken promises about keeping R-rated content off Disney+ to content that sexualizes children — may have a lot to do with the company’s dismal performance these last several months.”

While speculations have been made as to why so many corporations have been abandoned this year, Backholm addressed the morality of boycotting from a Christian perspective.

“When it comes to boycotting, I think Christians are prohibited from encouraging evil. It’s hard to know where that line is because we live in a sin-filled world, and you can’t ever escape connections to it. But if we become convinced that one action is likely to lead to evil, we can’t take that action.” Ultimately, Backholm concluded, “We should all have a line that we are unwilling to cross.”

AUTHOR

Abigail Olsson

EDITORS NOTE: This Washington Stand column is republished with permission. All rights reserved. ©2023 Family Research Council.


The Washington Stand is Family Research Council’s outlet for news and commentary from a biblical worldview. The Washington Stand is based in Washington, D.C. and is published by FRC, whose mission is to advance faith, family, and freedom in public policy and the culture from a biblical worldview. We invite you to stand with us by partnering with FRC.

Former State Judge And AG Splits From Industry-Sponsored Panelist, Rules Bud Light Violated Code By Marketing To Minors

One of the Beer Institute’s Code Compliance Review Board members (CCRB) said Bud Light violated code after the beer industry ad panel issued a ruling Tuesday over the brand’s ad campaign with a transgender influencer.

The majority of CCRB decided Bud Light did not violate the Beer Institute’s marketing code prohibiting marketing to minors. However, Paul Summers said Bud Light did violate the code in his dissenting opinion. Summers is a former state court appeals judge and Tennessee attorney general. He is also the only member of the CCRB who is a lawyer. This is the first time CCRB has issued dissent.

Bud Light has faced heavy criticism and lost its spot as America’s top-selling beer in early June after transgender influencer Dylan Mulvaney showed off a personalized beer can featuring the influencer’s face. Bud Light’s sponsorship of Mulvaney violated the beer industry’s code prohibiting the marketing of alcohol to underage individuals, according to Summers’ dissent.

“Dylan Mulvaney has a persona wherein the actor looks and acts like a little girl. Mulvaney appeals to little children and often behaves like one,” Summers’ dissent and the CCRB’s decision reads.

Republican Texas Sen. Ted Cruz, who is the ranking member of the Senate Commerce Committee, praised Summers’ opinion in a statement to the Daily Caller.

“This is the first time a review board member — and notably, the board’s only lawyer — has concluded that a brewer violated industry code prohibiting the marketing of alcoholic beverages to underage individuals. I applaud Judge Summers for having the courage to state what is self-evident: Mulvaney’s persona ‘looks and acts like a little girl’ and ‘appeals to little children and often behaves like one.’ It is clear Mulvaney was chosen because he produces content for a younger audience, and therefore, his selection would violate the industry’s self-regulatory code. Judge Summers also rightly noted that Anheuser-Busch failed to provide the ‘reasonable documentation’ I requested about the brewer’s decision to choose Mulvaney, effectively withholding from the board and Congress crucial information about the company’s actions,” Cruz said.

Cruz published a 13-page memo in June with various examples of how Anheuser-Busch’s sponsorship of Mulvaney was allegedly meant to appeal to minors. Anheuser-Busch CEO Brendan Whitworth, who serves as chairman of the Beer Institute, has continuously refused to comply with congressional requests for documents, according to Cruz’s memo.

READ THE REVIEW HERE: 

(DAILY CALLER OBTAINED) — … by Henry Rodgers
“While I am disappointed but unsurprised with the ruling from the other two panelists on the board, I will continue efforts to shine a spotlight on how Anheuser-Busch chose a spokesperson meant to appeal to children. If marketing tobacco to minors is effectively illegal, perhaps Congress needs to take action to do the same with alcohol in light of Anheuser-Busch’s actions,” he added.

Bud Light also released a can featuring a rainbow design and the words “celebrate everyone’s identity,” with different pronouns printed on the bottle.

The Beer Institute’s Code Compliance Review Board was published on its website Tuesday afternoon.

AUTHOR

HENRY RODGERS

Chief national correspondent. Follow Henry Rodgers On Twitter

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REPORT: Bud Light Shoots Down From No. 1 To No. 4 For Most Popular Beers In Bars And Restaurants

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EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.

Bud Light Slammed Over New Ad Starring Travis Kelce

Bud Light released a new commercial Sunday starring NFL superstar Travis Kelce amid declining sales, and critics aren’t holding back.

The commercial, titled, “Backyard Grunts with Travis Kelce,” shows the Kansas City Chiefs Tight End sitting down on a lawn chair and grunting in relief. Subsequent scenes cut to other men grunting as they sit down in apparent relaxation and crack open a Bud Light.

The short ad seems to be Bud Light’s latest attempt to mend fences with culturally conservative consumers amid the ongoing boycott against the brand. In April, Bud Light sent a personalized can to transgender influencer Dylan Mulvaney. The decision to partner with Mulvaney immediately ignited a boycott from conservatives and tanked the brand’s sales.

Youtube comments indicate the new commercial has not helped ease relations between Anheuser-Busch and certain consumers.

“So you went from a man pretending to be a little girl to now showing manly grunting people …to swing it the other way? You gotta lock your marketing team in a room with rabid dogs and toss the key,” opined one commenter.

“Man Bud Light is going for the death blow at this point,” one commenter wrote, according to Fox News. “This is what they think of their client base, stupid grunting cavemen.”

“Hey look! ‘Fratty’ and ‘out of touch’ is back in style at Bud Light,” another commenter said, according to the outlet.

“I don’t understand how this appeals to Bud Light’s target market, transgender youth,” another commenter chided.

“The grunting is when you accidentally picked up a bud light and realize you have to get something else…well done AB. Never forget!!!” another commenter said.

Bud Light sales fell 27.9% in the week ending on June 24, according to New York Post. The brand recently lost its position as the top selling beer to rival Modelo.

AUTHOR

COREY WALKER

Reporter.

RELATED ARTICLE: Beer Industry Insider Has Some Bad News For Bud Light As Boycott Takes Its Toll

EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.