The year 2023 has been full of breaking news stories and madcap headlines. So far, it has entailed a bank collapse, four indictments of a former president, an AI revolution, investigations into the weaponization of the federal government, Hunter Biden’s controversial business dealings, and the list goes on.
In the midst of the political frenzy, one story continues to take the front page as more details are uncovered: the national boycott of several woke companies. The most recent development in this saga includes influential heirs and publications pointing out how far these companies have drifted from the values established by their founders.
Anheuser-Busch was the first to face a national boycott after Bud Light partnered with trans-identifying activist Dylan Mulvaney, ultimately costing the beer company $395 million in North America alone. Soon after, Target, Levi Strauss, Starbucks, and Sports Illustrated “decided to follow transgender advocacy straight to financial insolvency.” Although one would say that the ultimate goal of these retailers is to provide goods and services in exchange for currency, some experts argue that their priorities have shifted.
“Nothing big changes quickly. Corporations started caring more about virtue signaling than serving customers when they started to be led by people who cared more about virtue signaling than serving customers,” Joseph Backholm, senior fellow for Biblical Worldview, told The Washington Stand. “It’s just a fixation with feelings caused by a lack of adult leadership.”
With the collapse of Anheuser-Busch still in full swing, Billy Busch — the great-grandson of Adolphus Busch — weighed in on what he thinks his ancestors would have to say about the direction the company has taken.
“I think my family, my ancestors, would have rolled over in their graves,” he said. “They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.”
In an interview with Sean Hannity, Busch noted that his family “wouldn’t have ever gotten as political as this.” He said that his family lived by the motto “making friends is our business,” which entailed bringing people together, making for a fun drinking experience. He later added, “people that drink Bud Light — that drink beer — really don’t relate to that kind of advertising,” calling the Dylan Mulvaney partnership “a huge mistake.”
As Anheuser-Busch sales continue to plummet over their LGBT advocacy, another massive corporation has walked away from their foundational values, also resulting in a financial crash.
Disney was next to be pummeled by the boycott wave, eventually resulting in the entertainment behemoth taking a monetary beating earlier this year. Not only did two of their recent films, “Lightyear” and “Strange World,” cost them $258 million, but Disney’s “crowds are getting smaller” this summer. Management’s ongoing feud with Florida Governor Ron DeSantis (R) has also proven unsuccessful, as they recently announced the cancellation of their $1 billion construction complex in Florida. Some are attributing their recent downfall to their woke, political agenda, which contradicts the founder’s values.
“Roy and Walt Disney would be shocked to see how Disney’s values have changed, which I believe is the foundation of Disney’s downward spiral in the last few years,” Melissa Henson wrote in an opinion piece published by The Washington Times. “Disney’s shift over the past few years — from broken promises about keeping R-rated content off Disney+ to content that sexualizes children — may have a lot to do with the company’s dismal performance these last several months.”
While speculations have been made as to why so many corporations have been abandoned this year, Backholm addressed the morality of boycotting from a Christian perspective.
“When it comes to boycotting, I think Christians are prohibited from encouraging evil. It’s hard to know where that line is because we live in a sin-filled world, and you can’t ever escape connections to it. But if we become convinced that one action is likely to lead to evil, we can’t take that action.” Ultimately, Backholm concluded, “We should all have a line that we are unwilling to cross.”
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