Tag Archive for: bud light. dylan mulvaney

‘Huge Mistake’: Anheuser-Busch and Other Brands Continue to Face Worldwide Boycott

The year 2023 has been full of breaking news stories and madcap headlines. So far, it has entailed a bank collapse, four indictments of a former president, an AI revolution, investigations into the weaponization of the federal government, Hunter Biden’s controversial business dealings, and the list goes on.

In the midst of the political frenzy, one story continues to take the front page as more details are uncovered: the national boycott of several woke companies. The most recent development in this saga includes influential heirs and publications pointing out how far these companies have drifted from the values established by their founders.

Anheuser-Busch was the first to face a national boycott after Bud Light partnered with trans-identifying activist Dylan Mulvaney, ultimately costing the beer company $395 million in North America alone. Soon after, Target, Levi Strauss, Starbucks, and Sports Illustrated “decided to follow transgender advocacy straight to financial insolvency.” Although one would say that the ultimate goal of these retailers is to provide goods and services in exchange for currency, some experts argue that their priorities have shifted.

“Nothing big changes quickly. Corporations started caring more about virtue signaling than serving customers when they started to be led by people who cared more about virtue signaling than serving customers,” Joseph Backholm, senior fellow for Biblical Worldview, told The Washington Stand. “It’s just a fixation with feelings caused by a lack of adult leadership.”

With the collapse of Anheuser-Busch still in full swing, Billy Busch — the great-grandson of Adolphus Busch — weighed in on what he thinks his ancestors would have to say about the direction the company has taken.

“I think my family, my ancestors, would have rolled over in their graves,” he said. “They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.”

In an interview with Sean Hannity, Busch noted that his family “wouldn’t have ever gotten as political as this.” He said that his family lived by the motto “making friends is our business,” which entailed bringing people together, making for a fun drinking experience. He later added, “people that drink Bud Light — that drink beer — really don’t relate to that kind of advertising,” calling the Dylan Mulvaney partnership “a huge mistake.”

As Anheuser-Busch sales continue to plummet over their LGBT advocacy, another massive corporation has walked away from their foundational values, also resulting in a financial crash.

Disney was next to be pummeled by the boycott wave, eventually resulting in the entertainment behemoth taking a monetary beating earlier this year. Not only did two of their recent films, “Lightyear” and “Strange World,” cost them $258 million, but Disney’s “crowds are getting smaller” this summer. Management’s ongoing feud with Florida Governor Ron DeSantis (R) has also proven unsuccessful, as they recently announced the cancellation of their $1 billion construction complex in Florida. Some are attributing their recent downfall to their woke, political agenda, which contradicts the founder’s values.

“Roy and Walt Disney would be shocked to see how Disney’s values have changed, which I believe is the foundation of Disney’s downward spiral in the last few years,” Melissa Henson wrote in an opinion piece published by The Washington Times. “Disney’s shift over the past few years — from broken promises about keeping R-rated content off Disney+ to content that sexualizes children — may have a lot to do with the company’s dismal performance these last several months.”

While speculations have been made as to why so many corporations have been abandoned this year, Backholm addressed the morality of boycotting from a Christian perspective.

“When it comes to boycotting, I think Christians are prohibited from encouraging evil. It’s hard to know where that line is because we live in a sin-filled world, and you can’t ever escape connections to it. But if we become convinced that one action is likely to lead to evil, we can’t take that action.” Ultimately, Backholm concluded, “We should all have a line that we are unwilling to cross.”

AUTHOR

Abigail Olsson

EDITORS NOTE: This Washington Stand column is republished with permission. All rights reserved. ©2023 Family Research Council.


The Washington Stand is Family Research Council’s outlet for news and commentary from a biblical worldview. The Washington Stand is based in Washington, D.C. and is published by FRC, whose mission is to advance faith, family, and freedom in public policy and the culture from a biblical worldview. We invite you to stand with us by partnering with FRC.

Go Woke, Go Broke Lesson Three: Do Not Hire Out-Of-Touch Ivy Leaguers To Run Bud Light

Corporate America has not completely lost its marbles, but the bag sprang a leak about 10 years ago.

The Bud Light debacle could be another teachable moment for “woke” corporate America — if they listen. Know your customer. And if you do not know your customer, hire someone who does.

The public embarrassment of Bud Light missing the mark on an advertising campaign has cost the company billions in sales and market capitalization. Guess whose brainchild it was to plaster a flamboyant transvestite’s picture on its blue-collar beer brand? An out-of-touch, virtue signaling leftie, Mrs. Alissa Heinerscheid. And … wait for it … wait for it … a Harvard, Groton and Wharton grad. Her personal pronouns are “dumb” and “ass.”

In a video, Mrs. Heinerscheid proclaimed herself a hero by saying that if she did not do anything, there was no future for Bud Light. Really?  Bud Light, an iconic Budweiser brand, had no future? As she put it, except for her bravery Bud Light would no longer sell.

So she tried to change this great brand from Bud Light to Bud Light-in-the-Loafers.

In a leftist word salad worthy of a Kamala Harris speech, her stated goal with Bud was “inclusivity and shifting the tone.” No, your job is to sell beer, usually to middle-aged white men who have very real and very hard jobs that provide goods and services to people like you.

Thank goodness Mrs. Heinerscheid is white so Anheuser Busch could fire her. This speaks volumes about the curious, coastal liberal, elite class isolation and echo chamber thinking prevalent in people in her position in corporate America. This is the same thinking that prevails in both the Centers for Disease Control and the ruling political class in Washington, D.C.

The leaders of this generation, especially at the Ivy League, say they want to change the world, but they don’t even know how to change a tire.

Like actors, teachers and politicians, what corporations have come to realize is that the media and the policing authorities of the Democrat Party will leave you alone and let you do just about anything if you repeat their dictates. So, they went with a guy who really knows how to dictate, transgender activist Dylan Mulvaney.

You could argue that Bud Light has always been trans: it is water that identifies itself as a good beer. As a bourbon drinker, I think Bud Light is so weak that I call it the “official beer of child custody hearings.”

The tone-deaf nature of this beer campaign is repeated daily in corporate America by a class of young, left wing-indoctrinated, Ivy League dolts who could not run a hardware store. I worked on Wall Street with these type folks. They are no smarter than any state college graduate. And they are much more dangerous because the arrogance of their Ivy League indoctrination imbues  them with the false belief that they are much smarter than they really are. Doing well on the education industry-contrived SAT has become the marker for hiring rather than common sense and an up-through-the-ranks work ethic.

Hubris can remain at Harvard, but please do not try any of your “theories” about what is best for us on us. Keep those contained in your doctoral thesis for peer-reviewed papers.

The Ivy League, and thus corporate America, are in cultural decay.  They are managed by scared and “woke” people who are incentivized not by results but by tokenism, in a bureaucratic morass in which incompetence can hide.

I tell this joke when I speak at colleges. Three men are scheduled for electric chair execution on Death Row. One graduated from the University of Tennessee, the second from Alabama and the third from Harvard. The Warden and preacher are there, and all three death row prisoners are watching. The UT guy gets in the chair.  They try to execute him; sparks fly and the electric chair fails. The Warden and preacher say, “It is God’s will, he must be innocent,” and they free the man. Then the ‘Bama grad is seated, and the same thing happens. Preacher and Warden say, “It’s God’s will” and free the man. Having witnessed all this, the Harvard guy is last. The same thing happens: sparks fly and the officials say he is free to go. The Harvard grad says, “Wait a minute, if you just take that wire there and reconnect it to …”

EQ trumps IQ – every time.

AUTHOR

RON HART

A libertarian op-ed humorist and award-winning author, Ron is a commentator on radio and TV. He can be contacted at Ron@RonaldHart.com or @RonaldHart on Twitter.

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of the Daily Caller.

EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.