Tag Archive for: bud light

Former State Judge And AG Splits From Industry-Sponsored Panelist, Rules Bud Light Violated Code By Marketing To Minors

One of the Beer Institute’s Code Compliance Review Board members (CCRB) said Bud Light violated code after the beer industry ad panel issued a ruling Tuesday over the brand’s ad campaign with a transgender influencer.

The majority of CCRB decided Bud Light did not violate the Beer Institute’s marketing code prohibiting marketing to minors. However, Paul Summers said Bud Light did violate the code in his dissenting opinion. Summers is a former state court appeals judge and Tennessee attorney general. He is also the only member of the CCRB who is a lawyer. This is the first time CCRB has issued dissent.

Bud Light has faced heavy criticism and lost its spot as America’s top-selling beer in early June after transgender influencer Dylan Mulvaney showed off a personalized beer can featuring the influencer’s face. Bud Light’s sponsorship of Mulvaney violated the beer industry’s code prohibiting the marketing of alcohol to underage individuals, according to Summers’ dissent.

“Dylan Mulvaney has a persona wherein the actor looks and acts like a little girl. Mulvaney appeals to little children and often behaves like one,” Summers’ dissent and the CCRB’s decision reads.

Republican Texas Sen. Ted Cruz, who is the ranking member of the Senate Commerce Committee, praised Summers’ opinion in a statement to the Daily Caller.

“This is the first time a review board member — and notably, the board’s only lawyer — has concluded that a brewer violated industry code prohibiting the marketing of alcoholic beverages to underage individuals. I applaud Judge Summers for having the courage to state what is self-evident: Mulvaney’s persona ‘looks and acts like a little girl’ and ‘appeals to little children and often behaves like one.’ It is clear Mulvaney was chosen because he produces content for a younger audience, and therefore, his selection would violate the industry’s self-regulatory code. Judge Summers also rightly noted that Anheuser-Busch failed to provide the ‘reasonable documentation’ I requested about the brewer’s decision to choose Mulvaney, effectively withholding from the board and Congress crucial information about the company’s actions,” Cruz said.

Cruz published a 13-page memo in June with various examples of how Anheuser-Busch’s sponsorship of Mulvaney was allegedly meant to appeal to minors. Anheuser-Busch CEO Brendan Whitworth, who serves as chairman of the Beer Institute, has continuously refused to comply with congressional requests for documents, according to Cruz’s memo.

READ THE REVIEW HERE: 

(DAILY CALLER OBTAINED) — … by Henry Rodgers
“While I am disappointed but unsurprised with the ruling from the other two panelists on the board, I will continue efforts to shine a spotlight on how Anheuser-Busch chose a spokesperson meant to appeal to children. If marketing tobacco to minors is effectively illegal, perhaps Congress needs to take action to do the same with alcohol in light of Anheuser-Busch’s actions,” he added.

Bud Light also released a can featuring a rainbow design and the words “celebrate everyone’s identity,” with different pronouns printed on the bottle.

The Beer Institute’s Code Compliance Review Board was published on its website Tuesday afternoon.

AUTHOR

HENRY RODGERS

Chief national correspondent. Follow Henry Rodgers On Twitter

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EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.

From #1 to Dirt: Bud Light Drops Out of Top 10 in Popularity

I love it. Punish those who are destroying the country. America’s companies have lost their way. Make your products. Sell your products. And STFU.

Bud Light falls outside top 10 favorite beers in the US following $20B Dylan Mulvaney marketing disaster, new survey finds

By JOE HUTCHISON FOR DAILYMAIL.COM
Bud Light is no longer ranked amongst the top 10 in the US after the Dylan Mulvaney marketing disaster, a survey has found.

In a new YouGov poll, which asked 1,468 people, the public approval of the beer slumped so much it fell out of the top ten.

While the proportion of Americans who ‘liked’ Bud Light hadn’t changed, the popularity of other rival beers surged, pushing it into 15th place.

The latest slump in popularity comes after a disaster move by brewer Anheuser-Busch in April that saw them pair with transgender influencer Dylan Mulvaney.

Since then, Anheuser-Busch has tanked more than $27billion in market value and two of its top executives took a ‘leave of absence.’

For its survey, YouGov polled a nationally representative sample of 1,468 Americans during the second quarter of 2023, which runs from April to the end of June.

They found that Guinness, Corona and Heineken were the three most liked beers of 2023, with approval from 58 percent, 53 percent and 51 percent of Americans, respectively.

In the second quarter of 2022, 42 percent of Americans ‘liked’ Bud Light, according to YouGov, putting it on a par with Corona Extra, Dos Equis and Coors Light.

The Bud Light figure remained the same during the second quarter of 2023, but as other beers saw their approval rise, its relative approval fell into a tie with Pabst Blue Ribbon, Miller Genuine Draft and Miller Light.

Read more.

BUD LIGHT’S POPULARITY PLUMMETS, NO LONGER A TOP 10 BEER

By

Bud Light is no longer a top 10 favorite of beer drinkers in America.

A new YouGov survey shows Bud Light is now tied as the 14th-most popular beer in the country, according to Newsweek. It had previously been tied as the ninth-most popular beer in 2022.

The drop is due to the company going woke and teaming up with Dylan Mulvaney for a March Madness promo.

Not only are sales down, but the brand’s popularity is taking a huge hit. That shouldn’t shock anyone.

Bud Light is paying the price for going woke.

Bud Light has been getting shellacked ever since the March Madness promo with Mulvaney at the start of April.

The situation is so brutal for Bud Light that Anheuser-Busch’s stock price has seen a serious decline since the start of April

Read more.

AUTHOR

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EDITORS NOTE: This Geller Report is republished with permission. ©All rights reserved.

 

 

Bud Light Slammed Over New Ad Starring Travis Kelce

Bud Light released a new commercial Sunday starring NFL superstar Travis Kelce amid declining sales, and critics aren’t holding back.

The commercial, titled, “Backyard Grunts with Travis Kelce,” shows the Kansas City Chiefs Tight End sitting down on a lawn chair and grunting in relief. Subsequent scenes cut to other men grunting as they sit down in apparent relaxation and crack open a Bud Light.

The short ad seems to be Bud Light’s latest attempt to mend fences with culturally conservative consumers amid the ongoing boycott against the brand. In April, Bud Light sent a personalized can to transgender influencer Dylan Mulvaney. The decision to partner with Mulvaney immediately ignited a boycott from conservatives and tanked the brand’s sales.

Youtube comments indicate the new commercial has not helped ease relations between Anheuser-Busch and certain consumers.

“So you went from a man pretending to be a little girl to now showing manly grunting people …to swing it the other way? You gotta lock your marketing team in a room with rabid dogs and toss the key,” opined one commenter.

“Man Bud Light is going for the death blow at this point,” one commenter wrote, according to Fox News. “This is what they think of their client base, stupid grunting cavemen.”

“Hey look! ‘Fratty’ and ‘out of touch’ is back in style at Bud Light,” another commenter said, according to the outlet.

“I don’t understand how this appeals to Bud Light’s target market, transgender youth,” another commenter chided.

“The grunting is when you accidentally picked up a bud light and realize you have to get something else…well done AB. Never forget!!!” another commenter said.

Bud Light sales fell 27.9% in the week ending on June 24, according to New York Post. The brand recently lost its position as the top selling beer to rival Modelo.

AUTHOR

COREY WALKER

Reporter.

RELATED ARTICLE: Beer Industry Insider Has Some Bad News For Bud Light As Boycott Takes Its Toll

EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.

Bud Light Sponsors Raunchy Pride Show After Desperately Trying To Salvage Its Image

Bud Light sponsored a pride drag show in Toronto, Canada which featured dancers performing with their breasts exposed in leather suits and strange face masks, according to Bud Light Canada.

Video taken by journalist Beth Baisch shows drag performers dancing provocatively in exposed clothing with face masks. A large Bud Light banner can be seen near the stage.

“Bud Light Canada has been a proud partner of Pride Toronto for the last 10 years,” Bud Light Canada’s website reads. “This year, we’re commemorating this milestone with Pride Toronto by featuring them on our can design, as well as continuing as the official beer sponsor of the festival.”

“As a brand, Bud Light Canada is excited to once again celebrate and support the LGBTQIA2S+ community through Pride Toronto’s annual pride celebration and parade.”

Anheuser-Busch — Bud Light’s parent company — sent a can of beer to transgender TikTok star Dylan Mulvaney celebrating his “365 Days of Girlhood.” Mulvaney, a biological male, also posted several videos promoting the beer brand. Mulvaney creates TikTok videos documenting his “Days of Girlhood,” which critics accuse of promoting a demeaning depiction of womanhood.

Bud Light’s in-store sales plummeted during the week of April 17-22, according to a report by Bump Williams Consulting. Sales dropped by 21%, and 11% in the two weeks preceding. Pours in bars and restaurants across the country have also decreased, with servers pouring 6% less Bud Light from April 2 to April 15, per the report.

Bud Light’s year-over-year sales numbers have continued to drop in June, three months after the company’s partnership with Mulvaney sparked boycotts.

Anheuser-Busch is reportedly giving distributors free beer to apologize for their plummeting sales. In an apparent bid to win back customers, the company is reportedly producing camouflage bottles with images of the “Folds of Honor” program, which helps families of fallen service members.

AUTHOR

SARAH WEAVER

Social issues reporter.

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EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.

Anheuser-Busch Releases Limited-Edition Budweiser Camo Bottles As Bud Light Decline Continues

The grind goes on for Anheuser-Busch.

Doing everything they can to climb out of the hole that the Bud Light x Dylan Mulvaney situation has left them in, Anheuser-Busch is pushing forward with new Budweiser camo bottles. They were released Friday, just a day after the beer giant also dropped a new commercial.

In partnership with Folds of Honor — a nonprofit organization that helps provide assistance for families of fallen and disabled military veterans — Budweiser revealed a limited-edition camo bottle that will be available to the public throughout the summer.

Earlier this week, the embattled beer giant announced the news on social media.

“Introducing the Limited-Edition Camo Bottles — made to celebrate 13 years of partnership with @FoldsofHonor. Raise one to our military veterans,” tweeted Budweiser.

This is actually a pretty cool bottle, it’s just sad that politics had to kill their brand.

I just don’t understand how these companies keep making the same mistakes over and over again. Whether it’s beer, sports or whatever, people don’t want politics in it. Like, seriously, why is it so hard for so many corporations to grasp the concept that we don’t want politics 24/7?

Me personally, I’m over it. This summer, all I want to do is sit back and watch a baseball game while drinking some adult goodness — but it’s not Anheuser-Busch beer, and never will be again. And they don’t have anyone to blame but themselves for it.

Nowadays, I’m more of a High Noon kind of guy, which I found to be a great substitute for Bud Light. And quite frankly, it’s better than Bud Light.

Sorry, guys. You should have never gotten political. You’d still be running the show.

AUTHOR

ANDREW POWELL

Contributor.

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EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.

No Company Is Perfect, So Where Do Christians Draw the Line?

As businesses like Target sell apparel for children with Satanist ties and Bud Light advocates transgenderism, believers naturally start to wonder: “Is it wrong for Christians to shop at stores run by sinners?”

This question was posed on a recent episode of the Outstanding Podcast with host Joseph Backholm and guests Jared Bridges and Suzanne Bowdey. The rise of corrupt ideologies sweeping over America is nothing new, but how do Christians determine whether boycotting is the right course of action?

The fact of the matter is that we are all sinners in need of a Savior. So, the better question may be: is it wrong for Christians to consciously give money to companies who use those dollars to support sinful practices? Throughout the discussion, Bridges and Bowdey share helpful insights in navigating this conundrum.

Suzanne Bowdey, editorial director and senior writer at The Washington Stand, advocates for boycotting. “I think a lot of Christians and other people get caught up in the fact that you can’t be pure about boycotting. You can’t find a company or a national corporation that’s going to be 100% with your Christian values. [But] I accept the imperfection of boycotting,” she said. “I accept that it’s messy. I accept that it’s inexact. … For me, it’s about: what am I doing as a Christian, as a steward of what God has given me?”

Constantly looking for companies to boycott “is no way to live,” Bowdey acknowledged.  But when is the activism is blatant, Christians should consider whether it’s worth spending money with businesses that will turn around and use it to support woke agendas.

Sharing his perspective, TWS Editor-in-Chief Jared Bridges stated, “I don’t think [boycotting] is un-Christ-like. The reformers were the ones who wanted to change the church.” He continued, “They wanted to reform the church. And then you had Puritans who wanted to leave and go elsewhere. Now, as an evangelical Christian, today in America, I have benefited from both reformers and Puritans.” Bridges added. When contemplating these issues, “I think we need both. Ultimately, we can’t boycott everything that offends us.”

So, how and where do we draw the line?

“We can only control what we can control,” Bowdey stated. “Yes, it’s inconvenient, because my list has gotten pretty big. … But are those things I can avoid? Absolutely.” For Bowdey, it’s worth figuring out where you draw the line personally. She talked about an FRC colleague who draws the line at companies that support abortion travel such as Amazon. As difficult as it was for her co-worker to give up Prime, she thought about it this way, “When I get to heaven, God’s going to look me in the eye and say, ‘Was it really worth it for the free two-day shipping?’”

Much of this discussion boils down to personal conviction. But, as Bowdey stated, “We are accountable for what we know. If I know that my money is going to be turned around and given to the Trevor Project or the Human Rights Campaign, and they’re going to use it to fund a war on God’s values, [I’ll have to answer for that].”  Bridges lamented that many Christians don’t even take the time to think about these matters enough to have personal convictions.

At the end of the day, Backholm emphasized, Christians have one ultimate loyalty: Jesus Christ. “As truth seekers, we have to recognize that whenever there are people involved, there are opportunities for sin to come in,” he stated. What is most important is to discern what best aligns with Jesus. At what point do you draw the line? What sacrifices are you willing to make for the sake of upholding Christian values?

1 Corinthians 10:31 states, “So whether you eat or drink or whatever you do, do all to the glory of God.” Christians have a call to live according to a biblical worldview — that is, in accordance with the Scriptures. Perhaps this discussion is hard to navigate. Perhaps the solution is not clear. What is clear is that we ought to glorify God in all we do. As Backholm put it, ask yourself this question: “Am I looking for excuses to do what I want to do, or am I trying to find a way to be more obedient to Jesus?”

As the discussion ended, Bridges added that “there are ways to interact in the world to the glory of God.” Through prayer, “We need to seek Him in how we do that.”

AUTHOR

Sarah Holliday

EDITORS NOTE: This Washington Stand column is republished with permission. All rights reserved. ©2023 Family Research Council.


The Washington Stand is Family Research Council’s outlet for news and commentary from a biblical worldview. The Washington Stand is based in Washington, D.C. and is published by FRC, whose mission is to advance faith, family, and freedom in public policy and the culture from a biblical worldview. We invite you to stand with us by partnering with FRC.

When Corporations Act Like Politicians

As the 2024 presidential primary begins to take shape, pundits of all descriptions treat their readers to theories of whether this or that candidate can hold onto the partisan base or persuade independents. Strangely, many corporations — all Democrats, apparently — are behaving in the same, partisan way. Their unbusinesslike behavior is hurting their bottom line.

The gravest recent example is Anheuser-Busch, manufacturer of Bud Light, who sponsored an Instagram post by Dylan Mulvaney, a man who pretends to be a girl, during March Madness. Even though senior management apparently never signed off on the decision, the backlash was furious, rapid, and sustained. Bud Light sales fell 21.4% in April and continue to drop, sinking 28.4% lower in the boycott’s sixth week, according to Beer Business Daily, which noted, “nobody imagined it would go on this long. … It struck a nerve.” This, despite Anheuser-Busch’s attempts to re-entice former customers, including a patriotic ad campaigncamo-print bottles, and a statement from the CEO admitting that they “never intended to be part of a discussion that divides people.”

Now, Bud Light is basically giving beer away and buying back expired beer from wholesalers in efforts to boost sales. Shares in the company have plummeted nearly 15% since the end of March, a loss of nearly $20 billion (with a “B”) in market value. Oh, and left-wing pundits are attacking Anheuser Busch for its weak attempt at an apology, which NBC News’s Ben Collins characterized as, “Bud Light caves to a mob.” Bud Light was last seen sponsoring Pride parades for the upcoming Pride Month, with all of the revenue they aren’t making.

In the last week of May, retail giant Target joined the fun, rolling out a 2023 “PRIDE” collection that featured Satanic symbolism and trans-specific items like a “tuck-friendly” swimsuit, prompting some conservatives to call for a boycott. Target responded by relocating the unsightly Pride displays from the front of some stores and removing some offensive items from its website, but CEO Brian Cornell doubled down on the decision, claiming that partnering with a Satanist to design pro-trans merchandise was “just good business decisions” and “a great thing for our brand.”

It’s too early to tell if Target’s sales numbers have been affected, but its stock has crashed more than 13% since last Wednesday, a loss of more than $10 billion in market value (for perspective, Target saw a “full-year operating income of $3.8 billion in 2022”). Leftists rewarded Target for its transgressive Pride display and non-apology by slamming it. California Governor Gavin Newsom (D) complained that Cornell was “selling out the LGBTQ+ community,” while National Black Justice Coalition executive director David Johns said Target’s allyship with the LGBTQ community was merely “superficial.” For their part, Target rebounded from the Pride boycott with an email to their employees to “remember the anniversary of the murder of George Floyd.”

The corporate flip-flop is not only for manufacturers and retailers. The Los Angeles Dodgers baseball team planned to award an anti-Catholic group of “queer and trans nuns” — whose D.C.-based chapter was formerly led by former Biden nuclear official Sam Brinton — with their annual “Community Hero Award” at their Pride Night on June 16. Not surprisingly, this provoked Catholics to call for a boycott of the Dodgers. The Dodgers rescinded the group’s invitation, acknowledging their controversial nature. But when they did so, LA Pride, which produces the city’s Pride parade, also dropped out, “forcing” the Dodgers to “offer our sincerest apologies” and reinvite the drag troupe.

You might have noticed a pattern developing here: Company X tries to promote the LGBT agenda without generating any controversy — and generates controversy. First, conservatives get mad at the promotion, leading the company to publish a half-hearted apology or half-step back. Next, progressives get made at the company’s supposed capitulation to conservatives. The company winds up angering both sides. Its effort to boost its image winds up backfiring. From this pattern, other companies should learn to ask: if we proceed with this marketing campaign, what’s the end result? Will there be backlash among our customers?

You also might have noticed that the products for sale — baseball, home furnishings, beer — appeal to broad, diverse customer bases. Everyone needs a rug or lamp or articles to fill their domicile. A large swath of American society drinks beer aplenty. And baseball is an American classic. This makes the promotion of trans ideology — a polarizing and un-inclusive issue — wholly unfitting for these brands. Not only does the ideology alienate religious Americans, but it is so unnatural — to a degree surpassing same-sex marriage — that it even alienates people who haven’t thought deeply about it, but who instinctively abhor transgenderism nonetheless.

The point of marketing campaigns is to make your product appealing to your customer base. If that customer base is broad, the marketing campaign should have broad appeal: lovable characters (Geico), memorable slogans (Capitol One), catchy jingles (Liberty Mutual), enticing visuals (anyone selling a burger). Statistically speaking, the percentage of the population who identify as transgender is tiny, even smaller than the percentage that might be turned off by overt appeals to them. Even if they sell such products, Nike doesn’t advertise shoes over size 20, Allstate doesn’t advertise insurance rates for Lamborghinis, and Chick-fil-A doesn’t advertise the vegan options on their menu. Such niche promotion is not worthwhile — unless the product being marketed is also niche.

Furthermore, these products — baseball, home furnishings, beer — are inherently nonpartisan and are in no way enhanced by association with the Pride agenda. A father-son outing to the ballpark is in no way improved by drag performers competing to disgust Catholics. Men drinking at a bar actually prefer that their beverage of choice not be marketed by a TikTok influencer caricaturing an underage girl. A store’s embrace of transgender ideology adds nothing to the take-home value of a shower curtain or candle or desk lamp purchased there. Even the sliver of the population to whom they’re trying to appeal are already as likely to purchase these ubiquitous products and brands as anyone else.

Way back in the 1990s, basketball great-turned-entrepreneur Michael Jordan resisted pressure to endorse Democrat Harvey Gantt in his challenge to Republican Senator Jesse Helms. “Republicans buy sneakers, too,” he reasoned. More corporations today would be wise to heed his advice.

Somewhere along the way, America’s major corporations have stopped behaving like businesses and started behaving like politicians. A politician succeeds by winning votes — which increasingly involves performative virtue-signaling in our culture obsessed with performative identity. A business succeeds by producing the best product and selling it for the lowest price. But investing in pride campaigns is a dubious method for improving a product, and by raising costs it actually increases the price.

Corporations are busy trying to win votes by performative virtue-signaling, but it turns out that is a horrible way to deliver the best product for the lowest price.

AUTHOR

Joshua Arnold

Joshua Arnold is a staff writer at The Washington Stand.

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EDITORS NOTE: This Washington Stand column is republished with permission. ©2023 Family Research Council.


The Washington Stand is Family Research Council’s outlet for news and commentary from a biblical worldview. The Washington Stand is based in Washington, D.C. and is published by FRC, whose mission is to advance faith, family, and freedom in public policy and the culture from a biblical worldview. We invite you to stand with us by partnering with FRC.

Bud Light Parent Cans Ad Agency In Wake Of Dylan Mulvaney Debacle: REPORT

Anheuser-Busch told its U.S. beer distributors it had fired the advertising agency responsible for the partnership between Bud Light and transgender influencer Dylan Mulvaney, according to The New York Post.

Anheuser-Busch, Bud Light’s parent company, recently sent a commemorative can of beer to Mulvaney to celebrate the influencer’s “365 Days of Girlhood” series, sparking swift backlash, boycotts and plummeting sales. Anheuser-Busch told distributors that the specialty can was not designed by Anheuser-Busch and wasn’t created in one of its facilities, and that the company had ended its relationship with the advertising firm behind the idea, according to The Post, who cited multiple sources.

Ad agencies send out hundreds of influencer kits a year, some of which have a customized can included. This was one of those situations,” one Texas-based distributor told The Post.

The identity of the advertising firm isn’t clear, according to the Post.

Anheuser-Busch has been publicly distancing itself from the marketing effort, and CEO Michel Doukeris walked back the company’s initial defense of the partnership in a Thursday earnings call.

“We need to clarify the facts that this was one camp, one influencer, one post and not a campaign,” he said.

Bud Light Marketing Vice President Alissa Heinerscheid also took a leave of absence from the company following blowback over the Mulvaney ad, along with comments she made disparaging Bud Light’s prior target demographics.

Bud Light sales fell more than 36% the week ending April 22, 21% the week prior and 11% the week before that, according to the St. Louis Post-Dispatch. 

Anheuser-Busch did not immediately respond to the Daily Caller News Foundation’s request for comment.

AUTHOR

LAUREL DUGGAN

Social issues and culture reporter.

RELATED ARTICLE: REPORT: Bud Light Plans Heavy Marketing Push After Fallout From Dylan Mulvaney Partnership

EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.


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Newsmax Host Uses 12-Gauge Shotgun To Show Bud Light How He Really Feels

Newsmax host and former Navy SEAL Carl Higbie shared a video Sunday in which he showed Bud Light’s parent company, Anheuser-Busch, how he really feels about its decision to make transgender Dylan Mulvaney its brand ambassador.

The video starts with Higbie approaching his camera holding a can of Bud Light in one hand, and a 12-gauge shotgun in the other. “I’m out,” he says, before launching the can into the freaking stratosphere. Seconds later, he blows it out of the sky with such insane accuracy that its hard to not watch the eight-second clip on repeat. He wraps it up with a “peace” sign to the camera, in true Higbie fashion.

Higbie’s strength, aim and power pretty much go without saying, but his decision to speak out means something more. He joins the likes of Kid Rock in decrying Bud Light’s newest spokesperson.

To this day, I have yet to understand what talent Mulvaney has or what the biological male has to do with what was once real America’s go-to cheap brew. Were Mulvaney good at something other than being a horrifically insulting stereotype of Barbie-esque womanhood, I personally wouldn’t care about this situation.

As it is, Mulvaney is a white biological male who is taking jobs from biological women. And if that isn’t the most privileged thing I’ve ever heard, I don’t know what is. And it certainly doesn’t vibe with a majority of Americans, who seem to be avoiding not just Bud Light, but all Anheuser-Busch products  — or, at least they are where I live.

As I said in a previous article on this topic: it’s hard to truly describe what it feels like to see biological men with mental health disorders be taken more seriously than biological women. Knowing that men like Higbie, Kid Rock and others are out there defending us, is probably the only good thing to come out of this situation.

AUTHOR

KAY SMYTHE

News and commentary writer.

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Bud Light Sales Keep Plummeting, Could Lose Best-Selling Beer Status Soon

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EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.

Jean-Pierre Responds To Outrage Over Bud Light’s Partnership With Dylan Mulvaney

White House press secretary Karine Jean-Pierre responded to the ongoing outrage revolving around Bud Light’s partnership with transgender TikTok influencer Dylan Mulvaney.

Bud Light partnered with Mulvaney in early April and created a specialized can depicting the influencer’s face and the slogan, “Celebrate Everyone’s Identity.” This partnership prompted outrage and a widespread boycott by conservatives and opponents of transgender ideology and reportedly caused the company to lose $6 billion.

“When a transgender American posts a video about a brand of beer they enjoy, and it leads to bomb threats, it’s clear that level of violence and vitriol against transgender Americans has to stop,” the press secretary said. “And the president has been very clear, the administration is going to do everything that they can to protect LGBTQI+ people who are under attack and that’s what we’ve been seeing across the country, especially in state houses. So we’re going to fight alongside them to protect their rights, they should be allowed to be who they are, who they want to be and they should be able to speak out, and we should be able to speak out, and others should be able to speak out against hate and discrimination.”

“Look, that type of dangerous rhetoric, that type of vitriolic language and violence, that needs to stop,” she concluded.

President Joe Biden granted Mulvaney the opportunity to conduct an interview about transgenderism in October, in which the president came out in support of irreversible sex change operations for minors. He added that states do not have the right to ban so-called “gender-affirming healthcare,” which includes hormone procedures, puberty blockers, and surgeries including mastectomies and hysterectomies.

The White House also faced backlash for conducting several Transgender Day of Visibility events just days after transgender shooter Audrey Hale killed six people, including three 9-year-olds, inside Covenant Presbyterian School in Nashville, Tennessee, on March 27.

Jean-Pierre has persistently accused Republicans at the state and national level of attacking transgender people by legislatively banning biological males from competing in women’s sports and prohibiting medical professionals from conducting transitioning procedures on minors. Biden promised to veto legislation passed by House Republicans on Thursday that would interpret Title IX to make sports almost completely sex-based, and ultimately ban biological males from women’s sporting competitions.

Bud Light doubled down on its partnership with Mulvaney by saying its parent company, Anheuser-Busch, partners with several demographics and produces “unique commemorative cans for fans” in an April 3 statement. Anheuser-Busch CEO Brendan Whitworth later said the company did not intend to cause any upset, and claimed to be “in the business of bringing people together over a beer.”

AUTHOR

NICOLE SILVERIO

Media reporter.

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EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.

Patriotic Reboot Doesn’t Change Bud Light’s Sobering Outlook

It’s Public Relations 101. When you’re getting hammered by critics, distract. If you can’t change the narrative, try changing the subject. Unfortunately, that trick doesn’t always work, as the big cheeses at Anheuser-Busch are quickly learning. After the worst two weeks in the company’s 171-year history, CEO Brendan Whitworth did his best “Hey, look over here!” moment. But it, like their low-level decision to debase women and alienate core consumers, bombed.

Any other time, the iconic Clydesdales galloping across picturesque American landmarks would have been a slam dunk. Until recently, the patriotic shots of couples waving their flags or women pledging allegiance would’ve been considered “on brand” for any Budweiser ad. Now, customers see it for what it is: a non-apology apology from a company that thinks slapping the stars and stripes on a commercial will help people forget they made a mockery of women to sell beer.

Or not sell beer, as the case may be. “Steep” doesn’t begin to describe the cost of partnering with Dylan Mulvaney, Hollywood’s favorite dress-wearing son. Since plastering cans with his pitiful imitation of Audrey Hepburn, Anheuser-Busch has lost a whopping $6 billion in market capitalization — ironically turning the beer into the “out of touch” “brand in decline” that Bud’s millennial managers claimed they were avoiding.

Their refusal to read the room is forcing Whitworth to pivot, as even the GOP presidential candidates take turns making Bud Light the butt of every joke. Entrepreneur Vivek Ramaswamy seized the moment to introduce “Bud Right” koozies. “There are *two* genders,” the Strive Asset Management co-founder tweeted. “Men are men & women are women. Don’t apologize for the truth.”

Fellow 2024 hopeful and Florida Governor Ron DeSantis (R) took aim with a killer parody of Bud Light’s “Real Men of Genuis” ad series of the early 2000s. In it, he shows a series of trans-identifying athletes like Lia Thomas with a stinging voiceover: “Once mediocre in the men’s division, now cream of the crop in the women’s. You couldn’t cut it with the boys, so you pushed women off the podium. Because without you, sports would be fair. Without you, women’s sports would be for, well, women.”

And instead of walking back the deal that has country musicians shooting cases of his beer and smashing cans on stage, Whitworth released a nothing burger statement about “never intend[ing] to be a part of a discussion that divides people. We are in the business of bringing people together over a beer.” Ironically, that is something the company managed to accomplish, as a clear majority unite around the decision not to support the brand.

When Rasmussen asked Americans about the debacle this week, more than half (54%) said they supported boycotting Anheuser-Busch. Only 30% were opposed, and 16% were unsure. “…[I]t’s pretty clear they stepped in a hornets’ nest,” Rasmussen’s Mark Mitchell said.

Meanwhile, almost comically, Democrats set out to prove that a beer that shills for transgenderism is just fine with them. In what many are calling the “most cringe” photo op ever, Reps. Ted Lieu (D-Calif.), Mark Takanko (D-Calif.), Judy Chu (D-Calif.), and Adam Schiff (D-Calif.) forced a picture where all of them are enjoying conveniently posed Bud Lights. As candids go, it was a bust. “How convenient that all of the labels are facing the camera,” The Daily Caller’s Kay Smythe jabbed. It’s also “so strange that no one is talking but everyone is smiling.” And “why is there literally no one else in the photo? Oh, because it’s staged, of course!” she mocked.

Of course, Democrats have been willing sycophants of this transgender absurdity since day one. Republicans, if they’re smart, will stay on course, leaning into the outrage of the American people. This idea that the GOP and groups like the National Republican Congressional Committee should back off their attacks, when the American people are with them, is ludicrous. So what if the company is a major donor? If April’s freefall is any indication, they won’t have much money to give.

As the GOP’s conquering hero of corporate activism urged, no conservative should be lifting a finger to help Bud Light. “I mean, honestly,” DeSantis said, “that’s like them rubbing our faces in it. And… [if] these companies that do this, if they never have any response, they’re just gonna keep doing it.” This is not a one-off, he argued. “[I]t’s part of a larger thing where corporate America is trying to change our country, trying to change policy, trying to change culture. You know, I’d rather be governed by ‘We the people’ than woke companies. So I think pushback is in order across the board.”

Family Research Council’s Meg Kilgannon agreed. On “Washington Watch” Monday, she insisted that the only way corporate America will quit “marching to the beat of the leftist drum” is if “we make it hard on their bottom line. And if we don’t continue this pressure, then [that will be] difficult.”

Anheuser-Busch’s latest ad ended by saying, “This is a story that’s bigger than beer.” The same could be said here. As FRC President Tony Perkins pointed out on “Washington Watch,” “…[C]orporate America has become intoxicated with this woke agenda. … It impacts the Anheuser-Busch Corporation and all the other corporations [watching] this happening. So they have to take note. … In this case, it would be good for people to fall off the Budweiser wagon.”

AUTHOR

Suzanne Bowdey

Suzanne Bowdey serves as editorial director and senior writer at The Washington Stand.

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EDITORS NOTE: This Washington Stand column is republished with permission. All rights reserved. ©2023 Family Research Council.


The Washington Stand is Family Research Council’s outlet for news and commentary from a biblical worldview. The Washington Stand is based in Washington, D.C. and is published by FRC, whose mission is to advance faith, family, and freedom in public policy and the culture from a biblical worldview. We invite you to stand with us by partnering with FRC.

The Marketing Geniuses At Budweiser Forgot One Cardinal Rule

‘This Bud may not be for you.’


Anheuser-Busch InBev is the largest beer maker in the world, producing six of the top 10 beer brands by volume, and enjoying sales of well over $1 billion a year.

Now, in a marketing debacle that will be studied and written about by MBA students for decades, Bud Light has cratered the company’s reputation.

Bud Light had been pure gold in the advertising industry since the 1980s, long before the Spuds McKenzie, the female bull terrier party animal mascot of the 1980s, and the hilarious “Real Men of Genius” ad campaign of the late 1990s became woven into popular culture. Bud Light brand building has been right up there with the NFL, arguably the most successful marketing organization on the planet.

But that was not good enough for Alissa Gordon Heinerscheid, the newly named vice president of Bud Light. The image of the company was just too “fratty,” she explained in a recent podcast, during which she insulted the customers that have sustained the brand for decades.

The beer’s new mascot would become a man all dolled up like a preteen girl: Dylan Mulvaney.

Heinerscheid believes she is on the cutting edge because the beer label had been in decline. On the “Make Yourself at Home” podcast she explained how she is on a mission to evolve the brand:

“So I have this super clear mandate. We need to evolve and elevate this incredibly iconic brand. And my, what I brought to that, was a belief in ‘OK, what does evolve and elevate mean?’ It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men,” Heinerscheid said.

“And representation is … at the heart of evolution. You’ve gotta see people who will reflect you in the work. And we had this hangover. I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor,” she explained.

And that, beer lovers, is how transgender activist Mulvaney came to be the new face of Bud Light. Mulvaney, a TikTok star and transgender personality who has done incredibly well in the famous-for-being-famous space, has brought his version of come-hither trans sexuality into the brand best known for a low-calorie, low-carb buzz, with notes of hops and malt.

The real marketing men and women of genius over at Budweiser forgot one thing: Don’t hate your customer.

When it launched Heinerscheid as its new VP during the Super Bowl, she explained to Forbes magazine that the 2023 Super Bowl ad, featuring people dancing as they are on a phone call hold, was the company’s new shift to showing real people, especially women.

“This campaign is meant to feel different, to be lighter and brighter, with a confidence and magnetism, and it’s really critical to depict real people and real places,” she told Forbes. “What I need to do to help this brand to evolve … this is my passion point.”

Heinerscheid told Forbes that Bud Light has been “everything to everyone, and as a result, we’ve not been (mindful) about where it shows up.”

Then she spoke to the importance of women. Her top strategic priority was to make sure that women were represented: “Female representation is a personal passion point of mine.”

By April 1, Heinerscheid decided that real people were not the market and female representation was not the priority.

Instead, a wholly manufactured TikTok personality, famous for skipping around a little girl’s bedroom like a pre-pubescent girl, is the real person that represents the brand.

Pro-tip: You’ll never be able to replace all the customers you lose at once with your new target market.

It appears Bud Light is targeting pre-teens, and Dylan Mulvaney does play-act the role of an underage girl. But that is a targeting blunder for another column.

If you’re one of the most successful brands in the history of marketing, and if you’re hating on your existing customer while you search for a better customer, maybe this Bud blunder is on you.

Real Men of Genius and Spuds McKenzie, the campaigns that built the brand, spoke to America with humor and storytelling.

Perhaps it is not just the customer that Bud Light has decided to hate. Perhaps the corporate geniuses, looking for that ESG (Environmental, Social, Governance) preferential scoring for investors, have simply decided to hate Americans because they are not woke enough or trans enough for the “evolving” brand.

Good luck with that strategy, geniuses. As for Americans, this Bud may not be for you.

AUTHOR

SUZANNE DOWNING

Suzanne Downing is publisher of Must Read Alaska.

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of the Daily Caller News Foundation.

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EDITORS NOTE: This Daily Caller column is republished with permission. ©All rights reserved.


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