Tag Archive for: Levis

The Last Free-Thinker in Corporate America

This week brought the story of a courageous woman who sailed against the prevailing winds blowing through corporate America.  Jennifer Sey was ousted from her position as president of Levi’s for her outspokenness against school closures and mask mandates.  The company offered to make her CEO if she would just shut up.  When that didn’t work, they offered her a million dollar severance package in exchange for her silence.  She refused, in order to be free to speak her mind.  She told a news show:

“Well, for me, this whole thing [Covid-19 public health measures] has culminated [into] really being about the silencing of dissent and really not being able to hold a viewpoint that is outside whatever the mainstream narrative is – the ‘orthodoxy.’ I was very outspoken that closed schools were harming children – in my city, San Francisco, and in cities across the country – and that seemed like a very sensible position to me. It seems folks agree with that now, but it was unacceptable and I have to be able to say that. 

I don’t think schools would be open if parents like me weren’t saying that all along. So it’s a broader issue in the culture – it’s not a Levi’s issue, it’s not specific to Levi’s – the silencing of dissent is [a widespread issue].”

She pointed out that the Levi’s brand stands for rugged individualism, which suggests the company has turned its back on its long-held values.

There’s a lot of that going around these days, as corporate America has gone woke.  The latest examples include M&M’s going genderless, green for example losing the high heels and sultry voice.

Brother printers giving pro-LGBT books to preschoolers in Memphis.

Kraft Peanut Butter promoting preferred gender pronouns to kids.

Disney seeking to “transform culture” with its woke diversity and inclusion program.  Disney, it seems these days, never misses an opportunity to gratuitously insert a gay character into what is supposed to be family entertainment.  Critics call it ‘rainbow capitalism’.

American Express rolled out what is now standard issue Critical Race Theory training for its employees full of the usual microaggression and privilege blah-blah.  Workers are being told capitalism is inherently racist and, therefore, they are engaged in racist activity every day they show up for work.  CRT derives from Karl Marx whose goal was to replace all private companies with state ownership of the means of production.  I wonder if American Express executives know that.  I also wonder if woke corporations regret their contributions to the trained Marxists of Black Lives Matter now that its leadership has disappeared and $60 million has gone missing.

Then there’s Bed Bath & Beyond dropping MyPillow because they didn’t like Mike Lindell’s politics or his lack of confidence in election results, a view which just happens to be shared by one out of three Democrats.

The Kellogg Foundation is bankrolling a $500 a month guaranteed basic income to hundreds of illegal aliens in New Mexico. That’s a lot of corn flakes.

Don’t get me wrong. I like free markets. So do what you want.  If you want to play at left-wing activism instead of building shareholder value, fine.  Whatever sells.  If your soul sells, sell that, too.  Just don’t ask me to support you or buy your products when you’ve shown your contempt for me and millions like me on the political Right.

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A Month Ago, Levi’s Wanted Your Guns. Now They Want You To Elect People To Take Them

Levi Strauss is a clothing company with an agenda. It has a “1” ranking in all five of 2ndVote’s categories where it takes corporate action and just a month ago launched a million-dollar anti-gun campaign.

Now it’s pushing an ad to get out the vote — and we know from their corporate actions which way they want voters to go:

“Levi’s is all about authentic self-expression,” said Jen Sey, senior VP and chief marketing officer of Levi Strauss & Co. in a statement. “And there is no purer form of self-expression than voting.”

Levi’s left-wing values can’t be hidden by its ad’s blue-collar workers. Levi’s matches corporate donations to Planned Parenthood and has aligned its company to get approval from the Human Rights Campaign. It backs environmental policies which harm U.S. workers and do scant good for the environment, like cap-and-trade.

In short, Levi’s is part of the same movement as the demagogues in Congress who are right now smearing Judge Brett Kavanaugh as a sexual assailant. These folks are so fixated on their dangerous ideologies that they can’t even see how they are standing against traditional American values.

2ndVote shoppers, we need you to act. Click the button below to tell Levi’s to stop sticking its nose into politics. And be sure to consider shopping at Eddie BauerCarhartt, AnthropologieTommy HilfigerJ. Crew, and Van Heusen — all neutral companies which focus on impressing you, the customer, not a few loud liberal talking heads.

Send Levi Strauss an Email!

EDITORS NOTE: The featured photo is by Bogdan Glisik on Unsplash.