Tag Archive for: ratings

How the NBA Can Recover From Declining Ratings: Refuse to Promote BLM Propaganda

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The National Basketball Association (2.71) and other professional sports organizations like the National Football League (2.00) have forgotten their main duty is to provide fans with entertainment – not cater to radical left-wing groups like Black Lives Matter (2.01). BLM co-founder Patrisse Cullors openly admitted the organization is led by “trained Marxists,” and the group’s official website even calls for abolishing the “Western-prescribed nuclear family structure.” The NBA is only alienating their audience when they support this anti-American agenda by prominently featuring players kneeling for the National Anthem and wearing politically-themed jerseys. Fans can’t even expect to relax and watch a scheduled playoff game anymore without the NBA postponing it to show support for social justice initiatives.

The NBA needs to return to devoting airtime to the sport people watch them for, as fans are beginning to notice how the NBA is putting political activism before their audience.

The basketball league is suffering from declining ratings and they’re going to have to try hard to win people back. Since the NBA season restarted, ratings are down 40 percent on the TNT network, 20 percent on ESPN, and 45 percent on ABC. A recent Harris poll found the NBA becoming “too political” is responsible for the drop in ratings. Only 28% of poll respondents said they were choosing not to watch because the games were “Boring without the fans,” and 19% said it was because of the NBA’s ties to China. A stunning 38% of fans admitted the NBA’s focus on politics instead of basketball was their main reason for not watching games as much.

Conservatives and people who aren’t that invested in politics are not watching the NBA to see their groveling endorsement of BLM. The NBA’s loss of viewership should encourage them to listen to the majority of their fans who do not want to see disunifying messages. 2ndVote consumers can make their voices heard by refusing to watch the league and by emailing the NBA directly. Let them know how what you think about mixing politics with sports. Hopefully, this will remind the NBA their job is not to act as a one-sided political platform, but to provide neutral, quality entertainment.

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EDITORS NOTE: This 2ndVote column is republished with permission. ©All rights reserved.

Ratings CRASH for NBA, MLB After Pathetic Protest-Filled Debuts

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Good. Let these self righteous and self-aggrandizing idiots learn that insulting more than half of your customers is bad for business. The NFL will surely suffer the same fate this fall. You may want to re-think your policy of appeasing the anti-America Left, Roger Goodell. You still have time.

Ratings Crash for NBA, MLB After Protest-Filled Debuts

By Breitbart, August 2, 2020

As the NBA and MLB return from their coronavirus-imposed hiatus, it appears TV viewers are not interested in what the increasingly woke leagues have to offer.

With both baseball and basketball draped in all sorts of Black Lives Matter and social justice symbolism for their opening games, a substantially smaller number of fans tuned-in to the rest of the week’s games.

According to Outkick.com, neither league did well.

As for the opening games, Outkick reported that the return of the NBA on TNT saw the following numbers:

Lakers-Clippers: 3.4 million
Pelicans-Jazz: 2.1 million

ESPN’s MLB return numbers were also underwhelming:

Yankees-Nationals: 4.0 million
Dodgers-Giants: 2.8 million

Outkick’s Ryan Glasspiegel added more ratings numbers on Twitter.

“To be fair since I compared MLB vs NBA return night 1, here is night 2,” (July 24) he wrote, adding:

MLB (last Friday, ESPN)
Mets-Braves (4p) – 922K
Brewers-Cubs(7p) – 1.0M
Angels-As (10p) – 797K

NBA (last night ESPN) (July 31)
Celtics-Bucks (6:30p) – 1.3M
Mavs-Rockets (9p)- 1.7M

The Athletic’s Ethan Strauss also noted that the numbers continued to fall off for MLB:

For good measure, Strauss also pointed out that baseball can’t blame the coronavirus. The virus didn’t stop people from watching Tom Brady golf with Tiger Woods and Phil Mickelson back in May.

Indeed, the charity golf match earned record TV ratings in May.

Dubbed “The Match II,” the game featuring Tom Brady, Phil Mickelson, Peyton Manning, and Tiger Woods peaked at an amazing 6.3 million viewers and raised more than $20 million for charity.

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EDITORS NOTE: This Geller Report column is republished with permission. ©All rights reserved.