Should You Mix Podcasts In Your Sales Marketing Campaign in 2020?

An ideal sales and marketing strategy involves more than just running ads and cold-calling prospects. The right marketing mix can be a daunting task, often likened to rocket science. It requires talent, effort, expertise, and consistency.

Developing the perfect campaign requires you to first understand the business and how your product fits into the market. As you assess the competition, figure out what motivates the target audience to make purchases. The data you get from this forms the foundation of your sales and marketing strategy.

Thanks to the many developments in technology, you do not have to worry about the delivery of your content to prospects. The only major problem which most marketers face is understanding the correct channel to use. While there are numerous ways, such as blog posts, webinars, videos, etc., that can be used to market your brand, it is never a guarantee that your target audience will be found there.

One of the latest entrants in the field of marketing is podcasting. There are currently about 850,000 active podcasts with over 30 million episodes. The use of podcasts for marketing is one of the most powerful platforms a business can use to reinforce their message. It is much preferred due to the convenience it provides to both the marketer and the audience.

To clearly understand whether you should mix podcasts in your sales marketing campaign, it is prudent first to get to know some of the key sales and marketing strategies to implement in 2020.

Sales and Marketing Strategies to Implement in 2020

The global market is highly competitive, and to survive, you have to curate the right message for the right audience, and through the proper channels. There is a clear need for increased visibility by the brands to improve sales.

However, to get visibility, businesses have to spend lots of money. But what happens if the well runs dry?

Fortunately, there are certain things that you can do, even on a shoestring budget, to reach more customers without breaking the bank.

Take a look at these three tips that will ensure that your sales and marketing campaigns succeed:

1.    Defining your ideal buyer profile.

Before delving deeper into your marketing strategies, you ought to identify your potential buyers. Furthermore, you need to define which buyers you might help and which ones you can’t. Some marketers blindly chase after unproductive leads; hence, consuming too much time, which would have been put into profitable use.

Such leads might never purchase anything from you, regardless of how well you nurture them. Defining an ideal buyer profile varies from B2B companies to B2C companies. Here are some of the things you should consider when creating an ideal buyer profile for both:

For B2B

  • Size of company
  • Size of the department
  • Job duties
  • Business location

For B2C

  • Demographics
  • Geographic area
  • Income level

In a nutshell, you first have to understand your company and what you wish to concentrate on selling. After doing that, make a list of existing customers and identify their purchasing patterns. What kinds of people or companies are they? What drives them into getting your products? And finally, what did the buying cycle look like?

These are the things to consider when implementing your sales and marketing strategy; otherwise, you will end up chasing unproductive leads.

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