WHISTLEBLOWER: Disney has been ‘rotting from the inside for quite some time.’

“In less than two weeks’ time, the [Disney] company had moved from principled neutrality to open advocacy.” – Ethan L. Clay, Imagineer,  Disney Corporation.

Imagineer Ethan L. Clay wrote a column titled “Disney’s Institutional Capture” on March 29th, 2022. Ethan L. Clay is a synonym used to tell everyone how far Disney has fallen from grace and become rotten to the core.

In the column Ethan wrote:

The declarations from Disney’s executive leadership have been agonizing and predictable, remarkable only for their robotic conformity. On March 11th, Disney’s CEO Bob Chapek released a statement which began like this:

To my fellow colleagues, but especially our LGBTQ+ community,

Thank you to all who have reached out to me sharing your pain, frustration and sadness over the company’s response to the Florida “Don’t Say Gay” bill. Speaking to you, reading your messages, and meeting with you have helped me better understand how painful our silence was. It is clear that this is not just an issue about a bill in Florida, but instead yet another challenge to basic human rights. You needed me to be a stronger ally in the fight for equal rights and I let you down. I am sorry.

BTW, the bill HB1557, which has since become Florida law, that Chapek refers to does not have the word “gay” in it.

Ethan states,

What I can offer is the perspective of a Disney insider.

[ … ]

If you roam the halls of the Imagineering department, you’ll encounter Mickey’s 10 Commandments, a distilling of storytelling wisdom that helps us stay on target when developing new projects.

1. Know your audience—identify the prime audience of your attraction or show before you begin design.
2. Wear your guests’ shoes—insist that your team members experience your creation just the way the guests do.
3. Organize the flow of people and ideas—make sure there is a logic and sequence in your stories and in the way guests experience them.
4. Create a wienie—create visual targets [wienies] that lead visitors clearly and logically through the experience you’ve built.
5. Communicate with visual literacy—make good use of color, shape, form, texture—all the nonverbal ways of communication.
6. Avoid overload; create turn-ons—resist the temptation to overload your audience with too much information and too many objects of interest.
7. Tell one story at a time—stick to the storyline; good stories are clear, logical, and internally consistent.
8. Avoid contradictions; maintain identity—details in design or content that contradict one another confuse the audience about story and time period.
9. For every ounce of treatment, provide a ton of treat—you can educate people, but don’t tell them you’re doing it. Make it fun!
10. Keep it up—everything has to work.

I don’t see the word gay in Mickey’s 10 Commandments, do you?

Ethan then says how Disney corporate suddenly changed,

But suddenly, this is all changing. The last couple years have brought COVID, lockdowns, the summer of 2020, and the doctrines of critical theory and its various permutations to the Disney corporation. Ibram X. Kendi was a featured speaker in the “Reimagine Tomorrow” series, an internal Disney effort to promote Diversity, Equity, and Inclusion (DEI) initiatives within the corporation. Employees stuck behind laptop screens at home joined BERGs and Slack channels, and used their ample spare time for internal political action. The DEI department within the company expanded by an astonishing 633 percent in 2019–21, at the same time that nearly every other department was contracting by 25–75 percent. Most surprising of all was the addition, in April 2021, of a FIFTH key—Inclusion—to the traditional Four Keys used in training. “Like The Four Keys before them,” announced Josh D’Amaro, “The 5 Keys—with Inclusion at the heart—will continue to guide us as we interact with guests, collaborate together, create the next generation of Disney products and experiences, and make critical decisions about the future of our business.”

Ethan wrote,

It’s incredible that a company—particularly a company whose brand is family-friendly content—would oppose the perfectly reasonable view that sexual topics are not appropriate for six-year-olds in a public school setting. The bill puts the onus back on parents, rather than public schools, to decide how and if these conversations happen. That perspective can be debated, but it is not wrong a priori, and a very large number of Florida voters agree with it. But Disney isn’t interested in allowing a genuine debate or conversation to occur, it simply wants to satisfy the DEI activists so they stop making trouble and bad headlines for the company. The result is that they parrot the party line, offer craven apologies, and ignore and silence opposition.

We fully agree with Ethan, Disney was created to provide family friendly entertainment. This is not the vision Walt Disney had for his company.

Ethan concluded his article stating,

Time will tell whether or not Imagineering, and the Disney brand overall, can survive this internal revolution. But current trends are not encouraging. Some of us throw sand in the gears of the DEI machine when we can and produce the same exceptional experiences we always have. The capture is thorough, but Disney has survived periods of darkness before. I encourage everyone to ignore the bloviating of Disney executive leadership, from CEO Bob Chapek all the way down to park VPs. These people are not thought-leaders or cultural revolutionaries. They are cowards held hostage by the prevailing narrative, and they will run in whichever direction that narrative dictates. They do not represent the members of the Disney parks and resorts division. We are as diverse as the country itself, and the company’s attempts to use us as a bloc to push their political agenda is intolerant, exploitative, and profoundly un-Disney.

Evil has entered and is now Disney policy. Disney is truly rotten to the core.

©Dr. Rich Swier. All rights reserved.

TO READ ETHAN’S FULL ARTICLE CLICK ON THIS LINK: Disney’s Institutional Capture

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