THE NORTH FACE Becomes Latest Brand to Promote the Grooming of Kids
‘Out in Nature’ campaign targets kids as young as 2-years old.
DETROIT (ChurchMilitant.com) – Another popular clothing brand is promoting the homosexual grooming of children and transgender ideology just in time for so-called Pride Month.
On Wednesday, the apparel brand The North Face released a new ad featuring a gay drag queen named Pattie Gonia, who invites listeners to “come out.”
Conservative political activist Robby Starbuck tweeted, “Can anyone explain how the heck this ad helps @thenorthface sell outdoor clothes? They’re screaming at you to not buy their products if this violates your values. Accept their challenge.”
The video aims to promote the company’s “Out in Nature” campaign, which suggests, “Each one of us is a reflection of the glittery, messy, beautiful diversity that is Mother Earth. This Pride, we celebrate the transformational power of finding our runway in the outdoors together.”
Can anyone explain how the heck this ad helps @thenorthface sell outdoor clothes? They’re screaming at you to not buy their products if this violates your values. Accept their challenge. The North Face is owned by the VF Corporation which also owns Supreme, Vans, and Timberland. pic.twitter.com/9RwVljsa9N
— Robby Starbuck (@robbystarbuck) May 24, 2023
“We are nature. Our connection to the outdoors is cyclical and reciprocal. We are colorful auras of light. Alive like a stream of water or a breath of mountain air,” states the Out In Nature webpage. “Mother Nature guides us to where we need to be — and we dress up to honor her.”
The company’s Pride Collection features designs modeled by young people and children and is intended for toddlers as young as 2 years old.
Along with clothing, there are two so-called Summer of Pride Tour events open for registration: one in Salt Lake City, Utah, and the other in Atlanta, Georgia. The one-day events feature “hikes, speakers, community, drag and so much more.”
This is the second year in a row the company has partnered with Pattie Gonia for its Summer of Pride.
If you own any clothes made by North Face, go ahead and burn them. pic.twitter.com/5rdWUBVSQn
— Stew Peters (@realstewpeters) May 25, 2023
Conservatives are outraged by the video, which they argue serves no purpose other than pushing what they consider to be a degenerate ideology.
One commenter posted: “This is the new normal. Every company will push this and will accept the conservative backlash until we do something. Bud Light was only the beginning of how bad it’s going to get.”
Bad Business Abounds
The North Face joins Bud Light and Target as companies conservatives are calling out and attempting to pressure through boycotts.
Bud Light has still been unable to stop the negative impact of its failed ad campaign featuring trans activist Dylan Mulvaney. According to the Wall Street Journal, “The brewer recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date.”
Target has recently faced criticism for its pride displays, which included products targeting children and so-called tuck-friendly swimwear for men masquerading as women.
The company reportedly held an emergency meeting last Friday to address the backlash. Some stores were instructed to change their displays, particularly in the South.
An insider told Fox, “We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage.”
Wednesday, Target released this statement:
For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month. Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work. Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.
Target has reportedly lost $9 billion in the past week due to the boycott.
CEO Brian Cornell doubled down on the pro-gay decisions declaring, “The things we’ve done from a DE&I [diversity, equity, and inclusion] standpoint, it’s adding value.”
Conservative commentator Matt Walsh asserted, “I think this Target boycott has real staying power. Target has now branded itself as a far left organization, to the point where it’s embarrassing to shop there. This is the branding that makes the boycott stick. It happened to Bud Light. I think it’s happening to Target.”
Not the First Time
It’s not the first time Target has faced financial losses after embracing immoral ideology.
The big-box store took a substantial financial hit, losing billions of dollars, over its 2016 trans bathroom policy.
“In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity,” the company boasted in 2016.
As Church Militant reported in 2017, “The implementation of Target’s transgender bathroom policy in 2016 ushered in an onslaught of sex offender incidents in Target store bathrooms in Dallas, Idaho, Toronto, California, Seattle and Oregon involving men accessing women’s restrooms and changing rooms.”
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